LG Hausys HI-MACS® is “stirring up” the Fuorisalone in Milan with colours by Karim Rashid

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The living space proposed by LG Hausys for the Milan Design Week, is an exclusive installation born of its collaboration with the eclectic designer and has as its undisputed protagonist HI-MACS® in a visionary project.

HI-MACS at Milan Design Week with Karim Rashid

This year during Milan Design Week (8-13 April), the Superstudio Group is organising the Temporary Museum for New Design, this being the most exclusive, important event on the Fuorisalone circuit. An unmissable appointment that is all about design, research, the quality of materials, technology and innovation.

Superstudio Più, located at Via Tortona 27, is the largest private location in Milan as well as being the location which has confirmed the area as THE point of reference for fairs and art, design and fashion events, an iconic, highly prestigious and fascinating place which is internationally renowned.

For its 2014 edition, the Temporary Museum is enriching itself with numerous special projects.
The common thread linking the various offerings concerns innovation, the imagination, originality and quality, both on the level of ideas and of production. In this context, LG Hausys, a world leader in the technological sphere, is also taking part in the event and presenting a concept suspended between reality and the imagination, weaving together the lines of an authentic, visionary project.

The living space proposed by LG Hausys, an exclusive installation born of its collaboration with Karim Rashid, the eclectic designer, has as its undisputed protagonist HI-MACS®, New Generation Acrylic Stone, in a range of colours, energy and creativity arising from its much-prized artistic and architectural value.

Sparkle Krib: freedom of imagination

This surprising “apartment” design is named Sparkle Krib (from sparkle, obviously, and crib, a home) and is a study of the visual power of sinuous lines and colours. The concept is presented as a suggestive hymn to the duality of the subject matter, mixing idealism and pragmatism. Creativity is found amongst elements which are inserted harmoniously into a space having organic, fluid lines, as if it were moving: the furnishings are simple and essential, but have great personality, characterised by innovative and futuristic design and technology.

The space takes form through the clever use of HI-MACS®, highlighting and stressing its extraordinary material and technical potential which best express the concept of “freedom of imagination”. Thanks to its flexible structure, which is easy to work with, this New Generation Acrylic Stone actually lends itself by its nature to easily supporting the imagination of architects and designers, giving life to its varied forms and ideas, even the most ambitious ones.

Together with HI-MACS®, favouring the conceptual space, Karim Rashid also uses part of the remaining range of LG Hausys products, which include Deco-foil, Floors and Automotive Skin, all having in common the strong quality of their materials, specialisations and performance.

Once again, the features of thermoformability and translucence which characterise HI-MACS® turn out to be perfect for creating a welcoming future-oriented space, an environment which one can easily see as personal, even though it is visionary.

The internal open space embraces visitors and gives them an unrepeatable experience of the senses, where sight and touch are harmonised in a single emotional horizon. The boundaries between the imagination and reality, the kitchen and living room, day and night are intangible – removed to underline the power of the mind, devoid of any obstacle or limit.

Sparkle Collection: the colour

The rigidity of the architecture is given life by the fantasy of the Sparkle Collection, the family of HI-MACS® colours devised by Karim Rashid, with dreamlike, fantastic nuances which are nonetheless brilliant, rich with character and capable of producing real ideas with a strong personality and impact.

Through his expert use of the potentially limitless qualities of this New Generation Acrylic Stone, Karim Rashid has infused the structure with life and made it personal, distinctive, luminous and certainly unforgettable.

The HI-MACS® surface feature, with its perfectly invisible seams, allows for the mix of several colours with exceptional results, so Karim Rashid uses space as an artist uses his canvas, going well beyond the clear beauty of the forms, and touching lightly on the beauty of the essence which only colour is able to evoke.

The furnishings created using HI-MACS®’ Sparkle Collection are:

  •     Bed: Kandy Pink shade (with cushion covered in Automotive Skin)
  •     Divan: Key Lime shade (with cushion covered in Automotive Skin)
  •     Wash hand basin, bath and WC: Kreemy Grey shade
  •     Island kitchen: Kreemy Grey, Key Lime shades
  •     Walls: done in Deco-foil, Interior Film and varnished wood

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Mariana FREDES
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