London School of Marketing releases its latest whitepaper to provide decision makers with essential road maps for success

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Our latest whitepaper provides decision makers with essential road maps required to lead a successful company that can outperform its competitors.

Dr. George Panagiotou from London School of Marketing

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has published its latest whitepaper titled Wider Economy, Industries and Competitors, authored by its Director of Academic and Quality Compliance, Dr. George Panagiotou.

“Organisations do not exist in a vacuum. They exist and coexist, compete and cooperate in the same terrain as others,” Dr. Panagiotou writes in his introduction. “A graphic view of such terrains can be portrayed by borrowing images from the animal world where business organisations can be observed as creatures trying to outsmart others in order to survive."

Within the free downloadable whitepaper, Dr. Panagiotou writes in depth about the importance of having a good understanding of an organisation’s environment and its competitors in order to develop strategies that have the potential to outperform rivals. This is even more crucial when factoring in the complexity and diversity of modern-day economies.

This document is part of a series of whitepapers launched monthly by the London School of Marketing and is available for download from its website.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, ABP and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, it is a QAA approved institution and holds Highly Trusted Status with the UKBA. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs) and online programmes of learning. Courses are run over a broad range of study modes. Further details are available at:

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Gimhani Gunasinghe
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London School of Marketing
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