RepricerExpress Brings Amazon-Like Repricing to Rakuten’s

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RepricerExpress, the leading online Amazon repricer solution, is pleased to announce its expansion into Rakuten marketplaces with the addition of Rakuten repricing functionality for all users.

Gain repricing super powers on Rakuten's

Gain repricing super powers on Rakuten's

Rakuten's is the UK's third largest marketplace with over 15 million active customers.

Lucid Interactive, the company behind RepricerExpress has delivered Amazon repricing solutions to merchants for many years and the addition of Rakuten auto repricing is a natural progression. Now online merchants can gain a more competitive edge in a totally new marketplace of over 15 million customers.

“I’m excited about this development because if you want to remain competitive on the larger online marketplaces, you’ve got to have the ability to reprice your inventory on a continuous basis. This will allow us to enter without reservations,” said Phil Barton of Independent Record Store, Sister Ray.

“We’ve been providing repricing solutions for enterprise-level retailers for over 10 years. By adding Rakuten’s repricing to RepricerExpress, we are making repricing available to even more online sellers,” said Brendan Doherty, CEO, Lucid Interactive.

Rakuten is seeing major growth and visibility worldwide as a brand through its acquisition of in the US and Canada, Priceminister in France and here in the UK—such developments serve to cement the company’s intentions of becoming a truly global brand catering for millions of shoppers online, shoppers who expect competitive pricing.

And millions more shoppers are what RepricerExpress users are looking for—additional marketplaces to list their inventory on for increased exposure and higher sales. Existing users can already reprice on Amazon UK, US, Germany, France, Italy, Spain, Canada and Japan, however, the trend is to move away from being dependent on any one channel.

Here at RepricerExpress, we continually listen to our customers’ needs and provide them with the competitive edge they need to sell online, including winning the Amazon Buy Box more often. We already have a strong relationship with Rakuten’s as a multichannel software provider, and knew that adding repricing to our standalone tool would be a natural move for us and a good fit for our customers.

It opens the door to providing repricing on more and more of Rakuten’s channels in the future which is what our customers want.

With our onboarding team, we’re ready to help merchants more used to selling on Amazon quickly take their listings to the marketplace and start selling competitively in a matter of hours. Already we’re seeing a huge interest from sellers wanted to expand their reach and sales, so we’re sure it’s a development any serious merchant will welcome for 2014.

To learn more about repricing on Rakuten’s and Amazon, visit

About RepricerExpress
RepricerExpress is a standalone repricing tool for Amazon and Rakuten’s merchants, designed to help increase online sales by maintaining competitive prices across all channels and listings. Developed by Lucid Interactive Ltd, the cloud based solution is the culmination of over 10 years experience of dynamic repricing in ecommerce. Today, it supports Amazon and merchants with plans to expand into other Rakuten marketplaces and eBay.

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Seamus Breslin
since: 05/2013
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