The Collection Celebrates A Record-Breaking Close For 2013

Miami, FL. (PRWEB) February 27, 2014

THE COLLECTION, South Florida’s premier luxury automotive dealership and home to the globe’s most celebrated automotive brands - Audi, Porsche, Ferrari, Maserati, Aston Martin, Jaguar and McLaren - now marks 2013 as the most successful year in the dealership’s 46 year history.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
A total of 4,265 vehicles were delivered by the iconic Miami dealership destination, generating gross sales of $427,302,000 for 2013. This is a ten percent increase over 2012 sales. Additionally, THE COLLECTION is a top ranked dealership for every brand retailed; and the number two ranked Porsche and Maserati dealership in the nation.

“I joined THE COLLECTION in 1995,” said Ken Gorin, President and CEO of THE COLLECTION. “We were a small dealership [primarily focused on Jaguar] with total sales at $51 million. Now on the brink of my 20th anniversary with the company, our sales have multiplied eight-fold. I attribute this to our family of dedicated employees and our loyal customer base, to whom I am grateful.”

The truth is that the luxury auto market in Miami could not be stronger. As headlined in a January 2014 New York Times piece, “High Rollers Are in the Buying Mood.” Per Gorin’s quote, ““sales at The Collection’s Ferrari, Aston Martin, Maserati and McLaren dealerships are up 26 percent from 2012 and 94 percent from the depths of the recession in 2009.”

The Maserati brand boasts one of the most robust success stories of all. With the launch of the all-new Ghibli and a revamped Quattroporte, THE COLLECTION saw an increase in Maserati sales of 569 percent in the month of December alone. The growth of Maserati is being felt nationwide. In fact, the American International Automobile Dealers (AIAD) states Maserati, as a company, saw 74.7 percent increase in the U.S. the past year.    

The success of THE COLLECTION comes from a stellar sales and service team coupled with a unique shopping environment where clients can shop the world’s most prestigious brands. The entire team at THE COLLECTION lives by a philosophy that Gorin has coined “relationship selling,” with an underlying mission of “exceeding customer expectations.” Audi of America refers to this element of inspiring customer delight with the German word “kundenbegeisterung.” This is validated by the number of Audis delivered by THE COLLECTION in 2013 – an impressive 1,624 new vehicles. With this total focus on client needs, THE COLLECTION looks to 2014 to break even more ground in the automotive world.

ABOUT THE COLLECTION:
On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands Florida’s definitive luxury automobile destination, THE COLLECTION. President and CEO, Ken Gorin, a 36-year industry veteran in the exotic and luxury automobile business has built a world-class destination housing the globe’s most celebrated automotive brands: Audi; Porsche; Ferrari; Maserati; Aston Martin; Jaguar and McLaren. THE COLLECTION’s success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. THE COLLECTION’s facilities include a state-of-the-art service department, parts facility, and boutique to outfit today’s high performance enthusiast. In October 2010, THE COLLECTION proudly inked a deal with three-time NBA Miami HEAT Champion, ten-time NBA All-Star, and Olympic Gold Medalist, Dwyane Wade. As South Florida’s hometown hero, Wade helped lead the Miami HEAT to all three NBA championships in the franchise’s history, while enriching the community through his Wade’s World Foundation. He is now teamed up with THE COLLECTION as the face of the brand. To experience THE COLLECTION, call 305.444.5555, or visit http://www.thecollection.com.

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