GiveToBenefit Expands Crowdfunding Market with the Help of Local Merchants

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Dozens of businesses agree to provide incentives to help nonprofits and other causes get more for every dollar they raise online

GiveToBenefit Merchant Partner Program

“By elevating the role of the merchant, we are evolving the crowdfunding model for the better,” says GiveToBenefit CEO Daniel M. Sossaman, II.

Today, GiveToBenefit, Inc., a start-up social enterprise that helps nonprofits and other causes raise money online, announced it has recruited more than 40 businesses to the GiveToBenefit Merchant Partner program. The program – which is the first of its kind in the crowdfunding category – involves businesses agreeing to provide incentives to organizations who spend the money they raise on on their products and services.

How the GiveToBenefit Merchant Partner program works:

1. A merchant creates a free listing on and agrees to provide special offers to a nonprofit or other cause-related organization who selects them as their provider.

2. A nonprofit or other cause-related organization launches a fund drive on

3. The nonprofit pre-selects a local merchant where the money raised will be spent.

4. GiveToBenefit releases 100% of the funds raised (the nonprofit pays no fees, unlike on other crowdfunding sites) – to the merchant after the campaign ends.

5. The merchant and the nonprofit complete the transaction.

“By elevating the role of the merchant, we are evolving the crowdfunding model for the better,” says GiveToBenefit CEO Daniel M. Sossaman, II. “With, everybody wins: Local merchants generate new sales and brand awareness; cause-related organizations receive more in goods and services for every dollar they raise; and GiveToBenefit is compensated for facilitating the exchange.”

“By automatically generating leads and potential sales for us, GiveToBenefit is like having another marketing or sales resource on my staff,” says Dave Matthias, president of Penn Photomounts in Aston, Pa. “But beyond the clear business value that the GiveToBenefit Merchant Partner program represents, I really like how this program makes it easy for my company to do something good for my community.”

With plans to expand nationwide, the GiveToBenefit Merchant Partner program currently features local businesses in categories ranging from musical instruments and photographic equipment to office supplies and garden tools.

To date, more than 40 merchants have joined the GiveToBenefit Merchant Partner program, including:

Accent Music, Inc.
Airs Appliances
Atlanta Computer Systems
Atlanta Office Liquidators
Atlantic Nursery of New Jersey
Avenida Restaurant
Bischofberger Violins, Ltd.
BJR Office Resources
Carr’s Hardware
Cooper Piano
Corporate Environments
Corporate Source, Inc.
Cunningham Pianos
Delaware Office Furniture
Diane’s Discount Pet Supplies
Ducky’s Office Furniture
Flocco’s Shoes, Clothes & Formal
Hailun Pianos
Kalan LP
Klein’s Supermarket
McClees Galleries
Merion Art & Repro Center
National Coolers
Office Furniture Outlet of New Jersey
Out There Outfitters
Overnight Office
Penn Photomounts
Right Size Facility
Robert Stevens Appliances
South Street Sounds
Suburban Hardware
Taylor Music
The Art Store
The Bead Garden
The Hobby Shop
The Music Den
Tiny Terra Ferma
Troubadour Music Shop
Victor Litz
Watermark USA

About GiveToBenefit, Inc.
Based in Penn Valley, Pennsylvania, GiveToBenefit, Inc. (, is a social enterprise dedicated to helping cause-related organizations raise money online to buy goods and services from merchants in their community.

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Daniel M. Sossaman, II
+1 (610) 994-4982
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