Serta® Announces the Hollywood Herd Giveaway

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Serta is celebrating the biggest night in Hollywood with a movie-themed sweepstakes on Twitter.

Serta is ready to treat one lucky fan to a red carpet experience with a set of iComfort® gel memory foam pillows, a Sleep to Go™ Luxury Fleece Blanket, a movie gift basket, and a subscription to stream movies for one year.

Serta and its beloved brand icons, the Counting Sheep, are honoring the biggest night in cinema with the Hollywood Herd Sweepstakes on Twitter. Participants will have the chance to win the grand prize: a movie-theme prize package perfect for celebrating movies from the comfort of their home.

From February 28, 2014, through March 2, 2014, participants will replace any movie title with the word “sheep” followed by the hashtag #ReplaceMovieNameWithSheep. For example, You’ve Got Mail becomes You’ve Got Sheep.

The first 50 qualifying tweets that @SertaMattresses retweets will receive a collectible Serta Counting Sheep plush toy.

Those whose qualified tweets are retweeted by Serta will automatically be entered for a chance to win the grand prize – a Serta Movie Night Prize package that includes a choice of two iComfort pillows valued at $39 - $129 each, a Sleep to Go Luxury Fleece Blanket valued at $79, a one-year subscription to a movie streaming service valued at $96, and a movie-themed gift basket valued at $80.

The giveaway will run from 2:00 pm CT on February 28, 2014, through 11:59 pm CT on March 2, 2014, exclusively on Twitter. For more information, please visit Serta’s blog.

NO PURCHASE NECESSARY TO ENTER OR WIN. The Serta Hollywood Herd Sweepstakes (“Sweepstakes”) is sponsored by Serta, Inc., 2600 Forbs Ave., Hoffman Estates, IL 60192. The Sweepstakes begins at 2 p.m. CST on 2/28/14, and ends at 11:59 p.m. CST on 3/2/14. The Sweepstakes is open only to persons who, at the time of entry, are 18 years or older and legal residents of the 50 United States, DC, and Canada (excluding Quebec). Odds of being selected for a prize depend on the total number of eligible entries. Limit one entry per person. Approximate Retail Value of all prizes is $713. For Official Rules view http://www.serta.com/blog/2014/02/28/roll-out-the-red-carpet-with-the-hollywood-herd.

About Serta:

Serta is the #1 Mattress Manufacturer in the United States. The company’s product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

For more information, visit http://www.serta.com.

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Kelly Ellis
Serta
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Serta Mattress
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