As Hipsters Struggle To File Taxes, Sports Broadcaster Kenny Mayne and H&R Block Launch

Share Article

Seeking to non-ironically educate and elevate Hipsters. Will crown “Hipster Of The Year” at the Irony Games on April 1 in Seattle, Campaign benefits homeless youth through Covenant House via #HipsterTax.

With a reported 81 percent of American Hipsters believing paying taxes has become “too mainstream” and more than half of Hipsters thinking scarves should be counted as deductible expenses, today popular ESPN personality Kenny Mayne and tax giant H&R Block launched an initiative to educate Hipsters at

The effort aims to educate American Hipsters who are struggling to properly file taxes in non-ironic ways and will culminate April 1 in Seattle at The Irony Games where the first ever “Hipster Of The Year” will be named in an effort to elevate Hipsters to their proper place in American society.

“Hipsters are in trouble – there’s a tax crisis and they need our help,” said Mayne, a former Hipster with music taste that is so obscure that a term has not yet been developed to describe it. “Clearly, growing organic arugula on a fire escape does not enable you to take a farm tax credit. But Hipsters also need recognition for the contributions we’ve made to the fabric of this great nation, and thus the Irony Games and ‘Hipster Of the Year’ will bring my people their due.”

Mayne and H&R Block are urging Hipsters and interested third parties to visit an education and information portal at where they will find:

  •     A series of videos featuring Mayne in his attempts to educate Hipsters including intimate group therapy sessions with Hipsters during a recent trip to New York;
  •     Facts about the tax crisis facing Hipsters, including the reality that grinding your own coffee beans does not count as an occupation under Federal or state statutes.
  •     The “Hipsterize Me” application where would-be Hipsters can add Hipster accouterments to their photos;
  •     Nomination form for the “Hipster Of the Year;”
  •     Information about the Irony Games on April 1 in Seattle where “The Hipster of the Year” will be named.

In support of the Hipster Tax Crisis education campaign, each time an element of the campaign is shared through social media with the hashtag #HipsterTax, H&R Block will make a charitable contribution to Covenant House, which serves homeless youth nationally, up to a total contribution of $10,000.

The first annual Irony Games will celebrate life, music, and ironic lifestyles while raising funds for homeless youth. The event will include awards for Best In Scarf, Best in Skinny Jeans, and see the crowning of the first ever Hipster Of the Year.

“We’re going to crown this important title on some much-deserving Hipster,” added Mayne, who felt his presence at the April 1 Irony Games would be too cliché’. “And hopefully they will understand that most baristas – even ones from local, fair-trade coffee shops – are not registered tax professionals.”

For more information about the crisis of taxation facing today’s American Hipster population, visit To view a short video that further details Kenny Mayne's mission, click here.


Media Contact: Aaron Perlut, Aaron(at)GoElastic(dot)com / 314-800-7218

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Aaron Perlut
+1 (314) 561-8253
Email >