Butterfield & Robinson Partners with Bianchi for New Bike Fleet

World’s Premier Active Travel Company Teams with Italian Cycling Legend

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We were not looking just for a supplier but for a partner, and in the end we found one we are proud to team with in Bianchi.

Toronto, ON (PRWEB) February 28, 2014

Butterfield & Robinson, the world’s premier active travel company, has partnered with legendary Italian bicycle manufacturer Bianchi to design a new fleet of hybrid bikes available exclusively on Butterfield & Robinson’s European bike trips beginning in 2014.

After an exhaustive search for a manufacturer of its new fleet, Butterfield & Robinson chose Bianchi, a legend in the cycling world and an industry leader with its almost 130-year history of innovative technology, Italian design and a well established reputation for excellence.

“Our search for the next-generation of our fleet began nearly a year and a half ago, as we spec’ed out every element of the bike,” said B&R Director of Planning & Operations Chris Mark. “Meticulous attention to detail is a trademark of our trips, and it’s no different with our equipment. We were not looking just for a supplier but for a partner, and in the end we found one we are proud to team with in Bianchi, Italy’s industry leader.”

The resulting fleet of hybrid bikes combines handling and riding comfort with Bianchi’s trademark Italian design flair and represents Butterfield & Robinson’s first-ever hybrid fleet to come from Europe.

"The collaboration with B&R will give us a very good opportunity to show influential riders that Bianchi does not only produce state-of-the-art road bikes but also excellent sports bicycles," says Richard Stroem Bianchi's Director of Global Market Development.

Available to riders on all of B&R’s European bike trips beginning in spring of 2014, the new hybrids will traverse the roads of Europe’s most stunning cycling regions, including Andalucia, Burgundy and Piemonte.

For more information please contact kathy(at)butterfield(dot)com.

About Butterfield & Robinson:
Butterfield & Robinson—the world’s premier active travel company—designs incredible journeys to the world’s most amazing places. Crafted from the finest ingredients (exceptional lodgings, incomparable access, stellar wines and food, experienced guides and more than a few secrets), B&R trips combine adventure with unparalleled cultural immersion in the world’s greatest destinations.

About Bianchi:
Bianchi, with its historical Italian brand, is a performance bicycle company characterized by product driven technology, Italian design and global market. Bianchi believes the frame is the heart of the bicycle and it is constantly investing in material technology with the aim to produce the best bikes in the world. Founded in 1885 by Edoardo Bianchi, F.I.V. Edoardo Bianchi Spa is part of Cycleurope A.B. Group - Swedish company of the Grimaldi Industri A.B. - known as one of the worldwide most important holding in the cycling sector.


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