AAP PreK-12 Learning Group Announces its 2014 Master Class Series on Maximizing ROI

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The PreK-12 Learning Group of the Association of American Publishers has announced its 2014 Master Class Series: ‘Maximizing ROI in the Evolving Education Environment’. This series of courses was developed in 2013 to provide continuing education for professionals in the learning resource industry.

The PreK-12 Learning Group of the AAP is pleased to announce its 2014 Master Class Series: ‘Maximizing ROI in the Evolving Education Environment’. The Master Class Series, introduced by the Learning Group in early 2013, was developed to provide continuing education opportunities for professionals in the learning resource industry.

This year’s series will feature both webinars and on-site events exploring the ways companies can strategize in order to adapt to the rapid changes in education and technology while maintaining solid returns. The courses, which will be led by industry leaders, were developed to assist the many educational resource companies currently negotiating the desire to embrace innovation with the need to remain financially sound.

The first on-site event, scheduled for April 7 in New York, NY is titled ‘The Realities of ROI in a World of Edtech and Social Media’ and will feature sessions on product development strategies and effective social media tactics. This same course will also be available in Chicago, IL (October 2014) and in Huntington Beach, CA (January 2015). Kevin McAliley, CEO of Think Through Math will speak at the event in New York and Michael Ross, SVP and General Manager Education of Encyclopaedia Britannica will speak at the event in Chicago.

The series welcomes content developers, editors, IT experts, assessment specialists, and marketing/communication professionals. The cost is $99 for AAP members and $159 for nonmembers.

About The PreK-12 Learning Group

A division within Association of American Publishers (AAP), the PreK-12 Learning Group serves its diverse membership by providing valuable resources and industry intelligence; fostering a fair, competitive and robust market; and encouraging the development of professional, quality content for teaching and learning. The Learning Group engages state, local, and federal policy leaders on such issues as funding, curriculum, testing, and literacy, and also organizes events, awards, and programs to support professionals at all levels. In 2013, the School Division of the AAP merged with the Association of Educational Publishers (AEP) to form the PreK-12 Learning Group, which combines AAP's proven strengths in advocacy and legal affairs with AEP's successful programs for the benefit of its members. Read more at http://www.AEPweb.org.

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