Direct Agents Announces Partnership with BrightEdge to Accelerate Brands’ Search Marketing Programs

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Together the companies offer the industry’s best solution to secure search.

Daniel Owen Direct Agents

Daniel Owen, Direct Agents VP of Search & Display

“BrightEdge aligns with our focus on content, data, and performance, which makes them a great partner for us and our clients,” said Daniel Owens, Vice President of Search and Display at Direct Agents.

Direct Agents, a digital marketing agency, today announced its partnership with BrightEdge, the essential platform for search and content marketing. Direct Agents and BrightEdge will together offer leading brands and advertisers a comprehensive solution for SEO and content optimization across all channels including search, social and mobile.

For more than a decade, Direct Agents has provided performance-based campaigns with specific focus on data-driven optimization, measurable return, and adaptable methodology that is in sync with the ever-evolving changes in search marketing. Most recently, Direct Agents has implemented new methods in response to Google’s shift towards 100% secure search in 2013 – the greatest change to the industry since the introduction of page rank and backlinks.

“BrightEdge aligns with our focus on content, data, and performance, which makes them a great partner for us and our clients,” said Daniel Owens, Vice President of Search and Display at Direct Agents. “BrightEdge provides our clients with a distinct competitive advantage, especially now that secure search is a reality. BrightEdge is the industry's only SEO platform that enables brands to win in secure search through a page-centric SEO solution that includes Page Reporting, Page Manager, Google Webmaster Tools Integration, and Estimated Keyword Reporting.”

Direct Agents’ partnership with BrightEdge will provide advertisers with the most comprehensive secure search solution. Together, Direct Agents and BrightEdge will facilitate even greater SEO efficacy by better enabling clients to track transactions and organic keywords from each page, as well as links, social trends and traffic associated with that page.

“Customer success is our core value and we enable companies to drive measurable business outcomes from their content and to realize the greatest return on their investment,” said Jim Yu, CEO and Co-Founder at BrightEdge. “Alongside our partner, Direct Agents, we deliver our powerful technology platform to help companies maximize the performance of their content through higher traffic and engagement across all digital channels.”

Combining BrightEdge’s powerful Content and SEO platform and Direct Agents’ reputable capabilities will offer advertisers and brands the industry’s only solution to secure search and comprehensive campaign development.

About Direct Agents
Direct Agents is a full-service digital marketing agency specializing in customer acquisition solutions across multiple channels. For over a decade, Direct Agents has developed custom, performance-based campaigns for leading brand advertisers including Scholastic, Lending Tree, Samsung, and NutriSystem. Specializing in Lead Generation, Search Marketing, Programmatic Media Buying, and Creative Solutions, Direct Agents leverages best-in-class technology to dynamically engage customers and increase efficiency of marketing spend. For more information about Direct Agents, please visit

About BrightEdge
BrightEdge is the essential platform for content marketing. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8400 global brands including 3M, Microsoft, Netflix and Nike leverage BrightEdge technology. The company is based in San Mateo, CA with offices in New York City and London.
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