National Sales Solutions and Retail Smarter Team Up to Bring Global Innovation to the U.S.

Ron Otto, President of National Sales Solutions, and Angie Echele, President of Retail Smarter, presented “A Practical Handbook for Launching New Products in the U.S.” to participants of ECRM Europe events. Manufacturers from around the globe attended the general session to learn about the market opportunity and the process of launching new products in the U.S.

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I am honored that ECRM asked me to speak at this event. I hope we inspired a few great companies to share their products with American consumers

St. Louis, MO (PRWEB) February 28, 2014

Ron Otto, President of National Sales Solutions, and Angie Echele, President of Retail Smarter, presented at two conferences hosted by ECRM in Cannes, France earlier this month. Mr. Otto and Ms. Echele presented “A Practical Handbook for Launching New Products in the U.S.” for attendees of the European Beauty and Personal Care event and the European Health Care, Vitamin, Diet & Nutrition event. Both conferences were held at the Intercontinental Carlton in Cannes, France in February.

ECRM (Efficient Collaborative Retail Marketing) provides business solutions to the retail industry by integrating process, vision and technology to help buyers and manufacturers improve sales, reduce expenses and go to market faster and more efficiently.

Mr. Otto and Ms. Echele discussed U.S. market opportunity, entry methods, cultural differences and the successful products to market process. Mr. Otto said, “I am honored that ECRM asked me to speak at this event. I hope we inspired a few great companies to share their products with American consumers.”

Mr. Otto and Ms. Echele, both veterans of global consumer packaged goods companies, now focus on helping small and medium-sized brands. Through a strategic alliance, Mr. Otto’s National Sales Solutions (NSS) handles sales management, while Ms. Echele’s Retail Smarter specializes in marketing and supply chain. In recent years, the pair have helped several brands enter the U.S. Echele asserts that recent economic growth and the highest Consumer Confidence Level in six years make the U.S. an attractive growth prospect. She says, “American retailers and shoppers want innovative products to help them be healthy, look better and feel better.”

About National Sales Solutions
Founded in 1998 and headquartered in St. Louis, Missouri, National Sales Solutions (NSS) is a leading provider of outsourced sales services to consumer packaged goods (CPG) companies. NSS serves a diverse group of global clients and provide each with personal attention to their specific goals. NSS helps clients launch new products, expand into new retailers, grow current sales or enter the U.S. market from abroad. National Sales Solutions offers a complete solution, serving most retail channels, including Food, Drug, Mass, Convenience, Beauty, Natural Products, and major Online retailers. For more information please visit http://www.NationalSalesSolutions.com.

About Retail Smarter
We help clients retail smarter. With experience running large global brands, we translate this winning formula to niche brands for smarter marketing, more efficient supply chain operations, affordable brand building and truly valuable retail partnerships. Retail Smarter is woman-owned and headquartered in St. Louis, Missouri. Find out how you can retail smarter at http://www.RetailSmarter.com.

Contacts:
Ron Otto
National Sales Solutions
rotto(at)nationalsalessolutions(dot)com
636-527-7115

Angie Echele
Retail Smarter
angie(at)retailsmarter(dot)com
636-633-6499


Contact

  • Trisha Pekarik
    National Sales Solutions
    +1 (314) 640-3449
    Email