HKM Reveals Latest Addition to Its Direct Marketing Tool Kit and Print Solutions

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Company is strategically positioned with state of the art equipment and processes to exceed customer expectations.

March 3, 2014 – Today, marketing communications and printing companies must provide their clients with highly sophisticated digital marketing solutions to ensure successful campaigns and communications to their clients.

HKM Direct Market Communications, a full-service provider of digital and lithographic commercial printing, mailing, and fulfillment solutions, has announced it has strengthened its state of the art, Hewlett-Packard® and Xerox® environment with the addition of a new HP Indigo 7600 Digital Color Press.

President, Rob Durham, about the new equipment proclaimed, “The six-color HP Indigo 7600 delivers our clients the most advanced printing available on the market with its digital offset technology. It’s the ‘best’ of two worlds - digital and offset printing. We have a great solution with digital printing and are excited that this press enables HKM to meet increased customer demand for high-quality customized marketing support pieces, collateral and direct mail. This addition doubles the overall small format print capacity in the HP environment and with this we enhance our current state of the art machines from both HP and Xerox.”

Indigo’s digital offset technology combines the best of both digital and offset printing, delivering the very best image quality on the market. The expanded 13"x19" paper sheet size allows HKM to handle a wider variety of jobs, and fast print speed improves turnaround time for clients.

Customers will now be able to produce marketing materials and direct mail that looks like four color, but only uses three and saves clients money. With new special effects available for the HP Indigo 7600 Digital Press, HKM can create embossed-style textures, digital watermarks using one layer of transparent ink and raised print using multiple layers of transparent ink applied directly to the substrate.

HP Indigo ElectroInk White gives HKM the unique ability to print on a diverse range of media including transparencies, dark, colored and metallic substrates. Said Durham, “Our mission has always been to focus on our clients successes and with this new press, we can continue to help them be successful and to do more with less.”

For more information and what HKM Direct Market Communications can do to help you grow your business, call Jeanette Arnholt @216-634-8081 or email jarnholt(at)hkm(dot)dcgcentral(dot)com.

About HKM

HKM is a leading provider of direct marketing and print solution products and services, focused on expert service and flawless execution, unmatched in the industry since 1922. The commitment from every employee at HKM is on delivering and executing personalized marketing strategies that transform the way you communicate with your clients, the way they want it. At HKM, we know how to help you be successful in today’s sophisticated marketplace. Your success is our mission.

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jeanette arnholt
+1 216-651-9500 Ext: 8081
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HKM Direct Market Communications

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