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The goal is to create a relationship with your customers so that they love your brand so much, they will willfully share your brand and its messaging to their friends, family, and social circles.
New York, New York (PRWEB) March 02, 2014
Facebook and Twitter are still the two most used social media outlets today, with 900 million and 310 million visitors a month respectively according to eBiz MBA. Yet many small businesses struggle to find the time to invest in these internet marketing tools, according to Market My Market.
“Implementing there simple strategies can alleviate the time and financial commitment that maintaining an active social media presence can take, freeing up small business owners to focus on their bottom line,” says Chase Williams, Head of Search Marketing at Market My Market. “All it takes is scheduling your posts for the month, connecting your accounts, and welcoming your followers. “
“It’s not enough to just have a social media presence, it’s imperative to keep your followers informed and engaged,” Mr. Williams continues. “We commonly hear that our clients are too busy to tweet or post on Facebook. Remember that these followers have opted in because of their existing interest in your brand.”
He adds, “Your responsibility, in turn, is to provide these followers with the daily communication they are seeking. The goal is to create a relationship with your customers so that they love your brand so much, they will willfully share your brand and its messaging to their friends, family, and social circles.”
Market My Market provides three easy ways that to help businesses save time, automate their postings, and streamline their processes on social networks.
1. Schedule Your Posts for The Month
Logging into Facebook and Twitter every day to create new posts and content is time consuming. This often tedious task isn’t a priority for many business owners, left to be completed only if there’s extra free time. To make sure you’re providing with new content every day, it is best to set time aside at the beginning of each month to write that month’s social media posts and then schedule them to be released.
“By using a scheduling program like Hootsuite, businesses can schedule updates for Facebook and Twitter to be sent at predetermined dates and times,” Williams says.
2. Connect Your Accounts
After developing content, logging into multiple social media accounts to share it can further be a way to create an unnecessary workload. To save time, Market My Market suggests using a tool such as Buffer, which allows seamless integration between Twitter, Facebook, Google Plus, and LinkedIn accounts. This gives you just one account to log into– from there, you can easily select which of your linked accounts you’d like to post to content to. Buffer also provides a great extension for Google Chrome that allows users to share a webpage across their entire social networks with the click of a button. Title information is even generated for users to further simplify the process.
3. Welcome Your Followers
It’s very exciting when a new user follows you on Twitter, but it is tough to thank every one of them individually. Market My Market recommends automating this process if you lack the time or resources to thank consumers individually. Programs like JustUnfollow make it easy to automate your gratitude. Once a user follows your business on Twitter, JustUnfollow automatically sends the user a custom message.
Ryan Klein, Head of Search Optimization at Market My Market said, “We have many clients that utilize messaging automation. Not only does it make you stand out from the crowd when you greet a new follower with a warm and genuine message, but you can offer them an incentive for contacting you. For example, on Twitter, you can offer them a special or promo that is exclusive to that social outlet. “
About Market My Market
Market My Market is a team of dedicated digital marketers and web developers in New York City. Formed in 2012, the experts that comprise the company have been in the industry for years. Market My Market empowers small to medium-sized businesses with practical yet uncommon marketing techniques while working with clients on developing their traditional core business functions. Head over to Market My Market’s blog to stay informed on all things social media.