Peugeot to Showcase All-New 108 City Car at Geneva Motor Show 2014
(PRWEB UK) 4 March 2014 -- Peugeot is treating motoring enthusiasts to a first glimpse of its all-new 108 at the 2014 Geneva Motor Show.
The car manufacturer will showcase two new 108 models when the show opens on Thursday 6th March, with a press preview on Tuesday 4th March.
As well as being the latest addition to the Peugeot city car range, the 108 is the first Peugeot city car in recent years to be produced in two body styles, with a hatchback and a retractable fabric roof variant – the TOP! Cabrio. The TOP!’s roof can be opened at the flick of a switch for sporty summer driving.
The car features a compact design to cater to the demands of modern urban motorists, measuring 3.47m long and 1.62m wide. It provides 196 litres of boot space, whilst its interior enables drivers to improve their driving position and their view of the road ahead.
Visitors to Peugeot’s motor show stand will be able to find out more about the personalisation options available on both versions. The 108 TOP! will be launched with a choice of Black, Grey or Purple Berry fabric roofs, whilst the hatchback will be available with a duo of two-tone paint finishes.
Attendees at the Geneva Motor Show 2014 will also be able to get a closer look at the technologies featured on the vehicle, such as Mirror Screen and Open & Go.
Mirror Screen allows drivers to use the 108’s 7-inch touch screen to display compatible applications from smartphones running RIM, Apple IOS, Windows or Android operating systems.
Open & Go makes city driving easier than ever. With the push of a button, drivers can start the 108’s engine, unlock its doors, and partially open its tailgate.
Xavier Peugeot, product director, Automobiles Peugeot, said: “The new Peugeot 108 proves that the brand attaches the same importance to all segments. The move up-market is a promise that we will keep for all of our customers, whatever the segment.”
Pascal Béziat, Peugeot 108 project director, said: “Peugeot 108 is the city car that is ahead of its time. Evidently it is hyper-compact; that is the basic requirement. It takes the driver into a new era of connectivity with the Mirror Screen technology. At the wheel, the experience is unprecedented.”
The all-new Peugeot 108 will be premiered to the press at the Geneva Motor Show on Tuesday 4th March. Visitors will be able to get a first look at the car when the car event officially opens on Thursday 6th March.
For more information on the new production cars, concept cars and technologies that Peugeot will showcase at the Geneva Motor Show 2014, visit: http://www.peugeot.co.uk/geneva-motor-show/.
To find out more about the Peugeot 108, visit: http://www.peugeot.co.uk/showroom/108/hatchback/.
ENDS
Notes to editors:
Press contact
To request additional information, please contact public relations manager Steven Fahey on:
E: steven.fahey(at)peugeot(dot)com
T: +44 (0)2476 884216
About Peugeot
French car manufacturer Peugeot was founded in 1882. Its popular current models include the 207, 208 508 and RCZ R. The company also produces a selection of industry-leading green cars, including the iOn - a 100% electric vehicle.
About Geneva Motor Show
The Geneva Motor Show is an auto show held annually in Switzerland. Its first edition was held in 1905, and since then has seen major car manufacturers from around the world unveil new production models, concept cars and technical innovations to global audiences.
Janet Brace, Peugeot, http://www.peugeot.co.uk/, +44 2476884257, [email protected]
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