Exert Smart Body Coolant Appeals to Women of the Baby Boomer Generation

Exert, a spray that activates when skin temperature rises, cools the body by 2-6 degrees.

(PRWEB) February 28, 2014

The Baby Boomers continue to be an influential and outspoken population in today’s society. Women born between 1946 and 1964 are currently experiencing menopause in some way. Whether they are reaching it, in it, or past it, menopause is everywhere. This means that millions of women are currently suffering from hot flashes and night sweats. Exert Co. had these women in mind specifically with the release of Exert Smart Body Coolant.

The announcement that Exert is now on the market was welcomed news to approximately 27 million women in the U.S. who have hot flashes or experience night sweats. Christopher Joyce, CEO of Exert Co., explains it simply, “Exert was created for one reason...to help people,” and help people it does.

Exert gets sprayed once on the body and activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply. Exert is hypoallergenic, aluminum and alcohol-free, and Exert offers a safe, easy, proactive method unlike anything seen before.

With the women of the Baby Boomer generation reaching menopause, the conversation about hot flashes and night sweats becomes louder and more prominent every day. Don’t suffer in sweaty silence any longer. Exert will help to keep women cool and dry for many years to come.

A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant visit http://exertco.com or call (877) 929-9922.

About Exert Smart Body Coolant

Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more visit http://exertco.com

About Exert Co.

Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.


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