Online Camera and Camcorder Sales in the US Industry Market Research Report from IBISWorld Has Been Updated

Although digital cameras have become the key revenue source for the industry, their success has also hurt the industry in several ways. For these reasons, industry research firm IBISWorld has updated a report on the Online Camera and Camcorder Sales industry in its growing industry report collection.

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Demand for photography services declined, lowering demand for photography supplies.

New York, NY (PRWEB) March 03, 2014

Similar to most industries in the retail market, the Online Camera and Camcorder Sales industry is not recession-proof. Overall industry revenue is expected to decline at an average annual rate of 1.2% over the five years to 2014. “Skyrocketing unemployment and reduced per capita disposable income pushed consumer sentiment down significantly during the recession,” according to IBISWorld Industry Analyst Vanessa Giraldo. Moreover, fewer people took vacations, which negatively affected the industry since vacation photography is a key driver for spending on cameras. Demand for photography services, such as those used for weddings, school pictures and family portraits, also declined, consequently lowering demand for photography supplies.

These factors led to diminished demand for discretionary products, which include items of entertainment and leisure provided by operators in this industry. Industry profitability also suffered, plummeting at the peak of the recession. Despite these trends, the industry has been expanding, with the number of stores increasing slowly at an average of 0.2% per year to 3,853 over the five years to 2014.

Industry revenue is expected to decline 1.4% in 2014, bringing the industry total to $5.2 billion. “Revenue growth is expected to be particularly strong in 2018 and 2019, as consumers begin to feel more secure indulging in items they delayed purchasing during the recession,” says Giraldo.

Digital cameras have driven an increasingly significant portion of the Online Camera and Camcorder Sales industry. The ability to preview pictures immediately and personally save and print the photographs helped sales of digital cameras increase. Although digital cameras have become the key revenue source for the industry, their success has also hurt the industry in several ways. For example, low-quality compact cameras sales have suffered due to rising digital camera sales. The industry has also been hurt by smartphones' progressively higher-quality cameras, which have encouraged many consumers to abandon digital camera purchases in favor of the phone's built-in camera. The smartphones' infiltration into the US market is expected to increase, presenting a threat to the industry going forward.

For more information, visit IBISWorld’s Online Camera and Camcorder Sales in the US industry report page.

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IBISWorld industry Report Key Topics

This industry is composed of e-tailers that sell video cameras, cameras, tapes, discs, video recorders and combination electronic game and disc players. Brick-and-mortar sales of these products are not included in the report.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.


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  • Gavin Smith
    IBISWorld 2
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