New York, NY (PRWEB) March 10, 2014
As health care technology companies surge to the forefront of market interest, industry analysts such as investment banking firm TripleTree are evaluating health care data trends to identify which companies offer the solutions consumers truly seek. While many companies in the health care IT sector currently offer specific solutions—such as price transparency or content—companies like Vital Spring that can combine all health care data into a single comprehensive matrix that serves consumers, employers, and providers alike may have the staying power to survive their IPO and make a real impact in the marketplace.
TripleTree’s March 3 overview of big data in the health care market makes one thing clear: Health care data analysis “has the potential to address and dramatically shape the healthcare industry as the retail-ization of healthcare calls for deeper insights into consumer behavior, profitability and quality.”
According to a Feb. 25 market analysis by Owen Tripp, CEO of online health care referral company Grand Rounds, successfully overhauling the current health care system will require more than the current piecemeal solutions being offered by many health care IT companies that have recently gone public. A platform that establishes links between all data sources is necessary to centralize and streamline a monolithic health care system, and transform isolated data silos into accessible, usable data.
For many market watchers, this game-changing platform will likely take the form of SaaS. According to tech analyst Ephraim Schwartz’s Feb. 12 report, “Software-as-a-Service is finding new value with the advent of mHealth, disrupting business models traditionally conducted by providers and reimbursed by payers.”
The ability to improve the core operations of managing big data, while simultaneously helping companies cut cost, requires a SaaS that processes data efficiently and scales quickly. In his 2013 market evaluation, Robert Abbott, general partner of Norwest Venture Partners, identified SaaS’s ability to collect and consolidate information in a real-time, scalable solution as vital for driving increased profitability. A health care data management company with connections to all data sources will be uniquely equipped to meet these challenges of high-speed data processing and scalability.
One health care data management company, Virginia-based Vital Spring, appears poised to answer market challenges and consumer needs with a unique grid system that synthesizes data from every corner of the health care system. Drawing from benefits, clinical, and lifestyle data sources to connect all key stakeholders, this cloud-based platform links all data sources in a nimble, scalable SaaS solution.
In a market where health care data is under close scrutiny, one thing is certain: The companies with the greatest cross-platform appeal will most likely emerge with the most stable IPO. The ability to appeal to the broadest possible clients out of the gate is the key to stability and profitability, and in a world where users equal earnings, investors are eyeing the company who functions as an across-the-board solution.