The Money Mammals Launch Mobile App, Win Two Awards

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The Money Mammals Launches Money Mammals Money Drop Mobile App, Wins a MAC Award for Kids Club Newsletter Program and Wins a Dr. Toy Award for Latest Children's Picture Book

The Money Mammals have been busy with the launch of a new mobile and tablet app and the receipt of two prestigious awards. The new app – Money Mammals Money Drop – is available for download at no charge via Google Play, Apple and The company earned a gold MAC Award in the Agency Member Campaign category for its long-running Kids Club newsletter. The Money Mammals’ latest picture book, titled Joe the Monkey Learns To Share, won a Dr. Toy Best Picks award for 2013. The company is thrilled with all three accomplishments.

The new Money Mammals Money Drop mobile app provides kids with a fun, free game to play on their devices. To play the game, users move the mobile device or tablet to help the main character, Vargas the Vulture, collect money into three jars, which are labeled “Share,” “Save” and “Spend Smart.” The mobile app reinforces the Money Mammals message that kids shouldn’t waste their money on frivolous things, as they are tempted to buy items such as candy throughout the game. The Money Mammals use the three-jar system as a tool to teach young kids how to use the money they receive. As kids start to use the jars at home, they discover the power of making financial choices with their money. They also learn about sharing and donating, which is often overlooked in financial literacy education. The Money Mammals will be releasing its second mobile app in the coming months.

The 2013 gold Agency Member Campaign MAC Award for the Money Mammals quarterly newsletter was a very pleasant surprise. The Money Mammals has produced these mailings for over five years, with over 200,000 copies circulated. The newsletters are extremely well-received by our Saving Money Is Fun Kids Club members, all of whom join the club via several credit union partnerships across the country and abroad. Kids receive important messages about sharing, saving and spending smart via beautifully illustrated games and puzzles as well as entertaining articles. There are also deposit incentives built into every issue, which brings Kids Club members into their local credit union branches to deposit “Save” money from their three-jar system.

The Dr. Toy Best Picks 2013-winning picture book, Joe the Monkey Learns to Share, is the latest book from Snigglezoo Books’ Share, Save & Spend Smart Book series. Written by John Lanza, a youth financial literacy expert and “Chief Mammal” at The Money Mammals, Joe the Monkey Learns to Share expands on a previous title in the series, teaching children how and where to use the money accumulated in their “Share” jars. The Dr. Toy award is the company’s third, having received one for the “We’ll Share and Save and Spend Smart Too” DVD and one for the first picture book in the series, Joe the Monkey Saves for a Goal. All of these products have companion teaching materials for classroom use. A third book centered on spending smart is in the works.

“Our goal is to help raise a generation of money-smart and money-comfortable kids,” says Lanza. “By building good habits in children at an early age, parents and teachers can help prevent bad habits later in life. Allowing children to make small money mistakes now can be the first step to avoiding bigger mistakes as adults. Our strategic partnerships with institutions and all of our products and services are aimed at educating kids and families with fun, engaging content.”

For more information regarding the mobile app, Kids Club program and picture book, please visit Find Joe the Monkey and the Money Mammals on Twitter (@themoneymammals), Facebook (/themoneymammals) and The Money Mammals Blog (

About The Money Mammals, A Snigglezoo Entertainment Company
Founded in 2006, Snigglezoo Entertainment’s Money Mammals teach young children to "Share & Save & Spend Smart Too!" via several products and programs, including a Dr. Toy award-winning DVD, two children's picture books and the Saving Money Is Fun Kids Club – a financial institution youth marketing and education program. The Money Mammals and Chief Mammal John Lanza have appeared in The New York Times, The Wall Street Journal, The Los Angeles Times, CBS, NBC and numerous other national media outlets. The DVD and its companion Teaching Guide are now used across the country by financial institutions and organizations. The overarching message for everything the company produces is to make learning about financial literacy fun for kids AND parents. Snigglezoo can help parents help their kids build good habits early so they aren’t forced to break bad habits later. Find out more at

Media Contact: Emily Smith
(626) 379-7336


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Emily Smith
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