Companies today must keep pace with changes in competitive positioning and differentiation. It is more important that ever before that companies know their organic rankings with search engines, as well as how their competitors rank.
Dallas, Texas (PRWEB) March 04, 2014
Dallas digital business development firm, Frozen Fire, now offers a Digital Business Development Competitive Analysis.
In today’s business climate, competitive analysis is no longer limited to just a “price and feature” analysis. To be most effective, a competitive analysis must also include the efficacy of a brand’s web presence.
A company’s digital presence is its single-most important sales tool. Potential customers are no longer dependent on a salesperson to guide them through the decision-making process. They are self-educated and using the web to find the solutions they are looking for.
How a brand’s digital presence, including messaging, social media marketing and search engine optimization compares to that of its competitors matters. Many companies today launch into the world of digital marketing as if they have a blindfold over their eyes, entirely unaware of how their competitors are utilizing digital strategies to grow their businesses.
“Companies today must keep pace with changes in competitive positioning and differentiation. It is more important that ever before that companies know their organic rankings with search engines, as well as how their competitors rank,” said Greg Spindler, chief strategy officer at Frozen Fire. “Without this important information, it is extremely difficult to build a competitive online presence that drives revenue.”
To meet the need for a comprehensive competitive analysis, Dallas digital business development and marketing consulting firm, Frozen Fire has developed a digital business development competitive analysis quick start program for companies looking to stay ahead of their competition.
Frozen Fire’s Competitive Analysis Package includes:
- A complete digital footprint analysis of a brand and three of its competitors;
- A social media analysis to help companies understand how their competitors are utilizing social media platforms to get found;
- A search engine optimization analysis of a brand’s website compared to its competitors’ websites;
- A 90-minute consulting session with a Frozen Fire strategist to discuss the results of the analysis and offer insights into how to improve online presence.
Knowledge is power. When a company knows how its competitors are utilizing the digital space to reach consumers, it can develop a strategy to put them a step ahead of the competition. Companies can submit their information to Frozen Fire today. Frozen Fire’s team of researchers will produce a Digital Business Development Competitive Analysis and schedule a 90-minute consultation with a digital business development strategist to review the report.
About Frozen Fire
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact Frozen Fire to learn how we can help your business know, connect, drive.