Modern Wedding DIY Magazine Goes from Strength to Strength

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In 2010 Modern Wedding DIY magazine hit the newsstands and quickly became a favourite among brides. The magazine continues to go from strength to strength as anticipation builds in the lead up to the release of the magazine’s fifth edition.

It’s been five years since Wildfire Publishing (publishers of Modern Wedding) launched Modern Wedding DIY the first ever Australian wedding magazine dedicated to all things DIY. Brides and craft enthusiasts alike embraced the magazine full of step-by-step projects, inspiring images and ideas. With the fifth edition of Modern Wedding DIY set for release in early November this year, the magazine’s popularity and cult following continues to grow.

“Brides today don’t automatically call in the professionals to do everything,” says Wildfire Publishing Managing Director John Haslam. “Many brides take great pleasure in contributing in some way to the overall look and style of their wedding and want to be involved in some hands-on way.” In recognising the needs and wants of brides, the company was able to fill a valuable gap in the market.

“The aim of the publication was not to simply produce another wedding magazine, but an interactive magazine of stylish ideas and projects that the reader can create or tailor to their own personality,” says John. “Wedding DIY isn’t necessarily about saving money anymore, it’s about injecting a part of the couple into the day.” The magazine has indeed built a reputation on its unique creative ideas and readers have come to recognise its Pinterest worthy images. The publication is more than a book of inspiration; it’s a practical guide with a scrapbook look and ‘take me anywhere’ vibe.

“We knew that we were putting something different out there, and it could always have gone two ways, but the success and positive reaction was far beyond our expectations.” As well as local success here in Australia, the magazine has a loyal following in the United States. Over the past two years distribution in the States has doubled. “People have a new appreciation for craft and handmade goods and DIY has now become an accepted and satisfying way to create a memorable wedding.”

The Modern Wedding brand, as well as a successful quarterly title includes a range of annual publications that focus on specific elements of the wedding planning process. Modern Wedding Cakes, Modern Wedding Flowers and Gowns magazine are just a few of these titles.

http://www.modernwedding.com.au/wedding-cakes-ideas/

To find out more about Modern Wedding visit.

Modern Wedding
http://www.modernwedding.com.au
134 Old Pittwater Road
Brookvale
NSW 2100
Sydney
Australia

02 9939 7000

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Isabel van Rees
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