LeadiD Adds Two Experienced Digital Marketing Executives

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Strengthens Leadership in Product Development & Data Analytics

...these talented execs will provide tremendous value to clients who want to enhance performance and transparency of their lead acquisition programs...

LeadiD, the first neutral, privacy-friendly, trusted arbiter of lead transactions, today announced the addition of George Thomas as Senior Vice President, Product Development and Kris Heidler as Product Manager, Analytics and Insights.

“Both George and Kris have outstanding reputations for delivering on strategic initiatives for fast-growing tech companies, and we expect them to quickly energize our development and product offerings,” said Ross Shanken, LeadiD CEO. “George is on board to spearhead our product roadmap and Kris is building out our capacity to create actionable insight out of the wealth of data we can access. In the coming months, these talented execs will provide tremendous value to clients who want to enhance performance and transparency of their lead acquisition programs.”

George Thomas
SVP, Product Development
A seasoned product management professional, George has 15+ years of experience in digital marketing product development for SaaS buy side and sell side ad serving platforms, as well as user experience design practices and technical services. Before joining LeadiD, George was Vice President of Product Management at PointRoll, where he oversaw the strategic vision and product development of key initiatives spanning ad delivery, distribution and measurement of interactive display ad formats, and had responsibility for evaluating market opportunities and driving new products and revenue streams. Prior to PointRoll, George spent six years in engineering and product management at 24/7 RealMedia, with responsibility for the company’s award winning OpenAdstream ad serving platform. Previously, George was 24/7 RealMedia’s Director, Product Engineering Integration, overseeing creation, management and enforcement of the systems development life.

Kris Heidler
Product Manager, Analytics & Insights
Kris joins LeadiD with over 10 years of experience in predictive analytics and business intelligence. Before LeadiD, Kris led an analytics team assigned to one of Merkle's most important strategic accounts, managing an analytics retainer worth over 1MM in annual revenue. Prior to Merkle, Kris was the Director of Analytics at 2U and Neustar Information Services (formerly Targusinfo). At 2U, Kris built the company's predictive analytics capability from the ground up and created optimal routing algorithms that resulted in significant sales productivity improvements, higher conversion rates and increased revenue potential. Prior to 2U, Kris was Director of Analytics as Targusinfo where he led a team of analysts focused on real-time scoring and segmentation solutions for clients in a broad range of industries including wireless telecom, education, insurance, mortgage, auto and consumer banking.

About LeadiD

Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. LeadiD’s presence at the source of a lead event has also positioned the company to add a TCPA solution to its product line that addresses the recently updated TCPA regulations.

For more information, visit LeadiD.com or @LeadiD on Twitter.

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Wendy Barbour
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