Charleston Fashion Week 2014 Announces Jewelry Television Sponsorship

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JTV to Sponsor Media Center on Marion Square

Jewelry Television is the exclusive sponsor of the media center at Charleston Fashion Week.

Jewelry Television is the exclusive sponsor of the media center at Charleston Fashion Week.

JTV's storied history in the industry lends additional credibility and panache to this year’s line-up.

Baker Motor Company Charleston Fashion Week® 2014 (CFW) is pleased to announce that Jewelry Television (JTV) has signed on as the exclusive sponsor of the media center to be located on Marion Square. Slated for March 18-22, 2014, JTV will host credentialed media personnel throughout fashion week.

“It is exciting to welcome JTV, one of the nation’s largest retailers of jewelry and gemstones to Charleston Fashion Week,” noted Jed Drew, co-founder. “JTV's storied history in the industry lends additional credibility and panache to this year’s line-up.”

The media center tent will serve as headquarters for media sign-in, and includes a lounge for bloggers as well as space for media personnel to conduct interviews with designers, sponsors, and affiliated brands. JTV plans to launch a new branding campaign and showcase several proprietary jewelry collections. CFW media guests will have the opportunity to discover the season’s latest trends in jewelry and colored gemstones. Jewelry experts will be available for interviews throughout the week.

“CFW continues to gain recognition as the most sought-after fashion event in the southeast,” noted Jill Johnson, vp of marketing for JTV. “We believe our presence in Charleston will elevate both brands, and help demonstrate to the world that some of the most fashionable companies in America are headquartered in the southeastern U.S.”

For more information on CFW visit charlestonfashionweek.com or follow @ChasFashWeek on Twitter, Facebook, and Instagram. For more information on Jewelry Television, visit JTV.com.

About Jewelry Television®
Founded in 1993, Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S. The privately-held shopping network is headquartered in Knoxville, Tennessee and broadcasts high definition programming, 24 hours a day, seven days a week, to more than 80 million U.S. households.

About Charleston Fashion Week®
Showcasing both emerging and established fashion designers, as well as local retailers, Charleston Fashion Week® has fast become one of the premier fashion weeks in North America. This multimedia event presents high-end runway shows, interactive entertainment, chic after-parties, and press events. The 2014 event will be held under the tents in Marion Square in Charleston, SC, featuring more than 45 runway shows, the Spring Bridal Show, Emerging Designer Competition: East, and Rock the Runway Model Competition™.

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Cheryl Ball
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