Canada's Anti-Spam Legislation (CASL) - More Than Meets The Eye

On the eve of Canada’s Anti-Spam Law (CASL) becoming law on July 1, 2014, OnPath Business Solutions, an award-winning B2B lead generation company, hosted a webinar last week with Norton Rose Fulbright Canada LLP, the third largest law firm in Canada, about the implications, penalties for violations and long reach of the law.

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Bring your house in order before the legislation comes into effect. Forget about pre-checked boxes. The more you can do to make your consent clear the better off you will be.

Ottawa, Ontario, CANADA (PRWEB) March 05, 2014

The webinar took place on Wednesday February 26, 2014 at 3pm EST. A recorded version and copy of the presentation is available here: http://bit.ly/1jG0Zi0

Unsolicited commercial electronic messages "spam" represents over 80% of all email traffic. It’s an economic drain on businesses and negatively impacts personal productivity. CASL was tabled as Bill C-28 on May 25, 2010 and was granted Royal Assent on December 15, 2010. The legislation is intended to deter spam and other damaging and deceptive electronic threats such as identity theft, fraud and spyware from occurring in Canada. For more information about Canada's Anti-Spam Legislation (CASL) please visit: http://fightspam.gc.ca/eic/site/030.nsf/eng/home

According to Martha Healey, Partner at Norton Rose Fulbright Canada LLP, the legislation is far reaching and will have sharp teeth. There are strict requirements for obtaining consent and USA businesses who email into Canada may also need to be compliant.

“Bring your house in order before the legislation comes into effect. Forget about pre-checked boxes. The more you can do to make your consent clear the better off you will be. If you’re buying emails from a list broker make sure to check into how they are collecting their data and how they obtained consent,” said Healey, noting that it could be very difficult to establish that a purchased email list meets the consent requirements under CASL.    

If you’re like most companies, you probably send 1000s of emails to your database each month. Make sure that you have good systems and processes in place to obtain proper consent. If not, you could be in violation of CASL and the possible penalties are significant including administrative monetary penalties of up to $1,000,000 for an individual and up to $10,000,000 for a corporation.

CASL underscores the importance of taking a more structured approach to information management. Consider all the different sources of customer and prospect interaction. Make sure that your data gets standardized, cleansed and de-duped. You should also continue to add new data using email, social media and tele-prospecting. Now is a perfect time to take a step back and review your processes and business rules on how you conduct your marketing programs.

“OnPath has the expertise to build and fine tune your customer and prospect database or help you transition to cloud based Marketing Automation and CRM. We can also help you enrich your database by adding new prospects and qualified sales leads with our marketing and call center services,” said Andy Church, VP Marketing and CRM Practice Management at OnPath Business Solutions.

About OnPath Business Solutions
OnPath is an award-winning full service B2B lead generation company. OnPath understands the complexities of selling to small and large businesses. OnPath is located in Ottawa Canada and leverages phone, email and digital marketing to generate more qualified sales leads and faster revenue for their customers. OnPath is also a certified consulting partner for Salesforce CRM. http://www.onpath.com

About Norton Rose Fulbright
Norton Rose Fulbright is a global legal practice. We provide the world’s pre-eminent corporations and financial institutions with a full business law service. We have more than 3800 lawyers based in over 50 cities across Europe, the United States, Canada, Latin America, Asia, Australia, Africa, the Middle East and Central Asia. Recognized for our industry focus, we are strong across all the key industry sectors: financial institutions; energy; infrastructure, mining and commodities; transport; technology and innovation; and life sciences and healthcare. Wherever we are, we operate in accordance with our global business principles of quality, unity and integrity. We aim to provide the highest possible standard of legal service in each of our offices and to maintain that level of quality at every point of contact.

Norton Rose Fulbright LLP, Norton Rose Fulbright Australia, Norton Rose Fulbright Canada LLP, Norton Rose Fulbright South Africa (incorporated as Deneys Reitz Inc) and Fulbright & Jaworski LLP, each of which is a separate legal entity, are members (‘the Norton Rose Fulbright members’) of Norton Rose Fulbright Verein, a Swiss Verein. Norton Rose Fulbright Verein helps coordinate the activities of the Norton Rose Fulbright members but does not itself provide legal services to clients. Law around the world. http://www.nortonrosefulbright.com

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Media Contacts

Caine Ruckstuhl
OnPath Business Solutions
Manager, Marketing Communications
Tel: +1 613-842-4185 | caine.ruckstuhl(at)onpath(dot)com

Peter Zvanitajs
Norton Rose Fulbright
Public Relations Manager
Tel: +1 416-216-1871; Mob: +1 416-553-5789
peter.zvanitajs(at)nortonrosefulbright(dot)com


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