Metallic Label Printing for Attention Grabbing Labels

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Lightning Labels advises how metallic label printing can make products shine.

metallic label printing from lightning labels

Use metallic label printing to alert consumers to something special.

'With spring on the horizon, now is the perfect time to start introducing seasonal labeling strategies that will grow sales as the weather begins to warm up,' said AnneMarie Campbell, Business Development Manager at Lightning Labels.

Lightning Labels, leader in printing custom labels and stickers, is helping brands stand out with metallic label printing. With Lightning Labels' wide selection of labeling materials, there's no reason to blend in with the other products on the shelf. Companies can try a sheen that will set their items apart. Metallic labels are a great way to jazz up packaging that has grown bland.

"With spring on the horizon, now is the perfect time to start introducing seasonal labeling strategies that will grow sales as the weather begins to warm up," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "Experimenting with label design is a great way to keep things fresh, particularly for brands that are introducing new products."

Start spring off the right way by renewing labeling strategies and gaining some new consumers.

Use Metalized Labels to Send a Message:
Eye-catching metalized labels tell consumers that something is new. For companies that have just added a product to an existing line up, a silver or gold sticker is a smart way to alert consumers to the new item. Another smart time to use metalized labels is to denote an anniversary. For instance, if a company has been in business for 10 years, a sticker can proudly announce this information to shoppers. A new certification or recipe are also good reasons to notify consumers. Metallic backgrounds let companies get creative, adding a subtle flashiness that attracts just the right amount of attention, without taking away from branding imagery.

Consult Printing Experts When Using Metallic Labels:
Metallic labels are sure-fire attention grabbers, but there are many special considerations that go into making them truly shine. Printing on a metallic-colored background can be tricky, but Lightning Labels' experienced team can help companies get the job done right. The most important aspect is that the metallic should be used sparingly. While a hint of sparkle is eye-catching, an entire package covered in foil may not have the same effect. In addition, colors look different when printed on a metallic background, which means getting the advice of professionals is an important step of the process. For renewing a brand strategy, even for a special short-run campaign, try implementing some metallic labels into packaging.

Right now Lightning Labels is offering 10% off orders of $500 or more through April 4, 2014, plus a chance to win a 70" flat screen TV using promo code MARCHTV14 at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to orders placed online only and shipped within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), Pinterest, Google+ and LinkedIn.

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AnneMarie Campbell
since: 05/2008
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