Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

How Somerville, NJ Reinvented Its Image with a Little This and That
  • USA - English


News provided by

Spitball Advertising

Mar 04, 2014, 08:20 ET

Share this article

Share toX

Share this article

Share toX

Downtown Somerville Logo
Downtown Somerville Logo

By taking a light-hearted approach and combining unlike elements to drive the home message of diverse offerings, we were able to break through the pack and hopefully take Downtown Somerville to the next level.

Post this

Somerville, NJ (PRWEB) March 04, 2014 -- On Thursday, February 27th Spitball Advertising gathered with local residents, town officials and the Downtown Somerville Alliance (DSA) to debut a brand new marketing campaign and identity for the “Main St. New Jersey Community” to continue to foster economic development and invigorate local tourism.

DSA Executive Director, Beth Anne MacDonald shared, “We knew that with all recent public and private investment in Somerville and with several more substantial  projects underway, updating our own logo and branding to reflect the changes and renewed energy in town was of critical importance. We felt the timing was perfect and are thrilled with the new look!”

In 2013 Spitball rebranded marketing materials for annual town events, including the Holiday Jubilee, Summer Stage and Farmers Market. Poised with feedback from a stakeholder survey and the progression of event marketing, both parties were ready to embark on an identity overhaul in 2014, including a new town logo and advertising campaign.

“We wanted something that embodied the culture and personified the energy this downtown exudes,” said Anthony Torre, Spitball Co-Founder. “Our team spent a lot of time with local business owners, government officials and literally hit the streets at all hours of the day and seasons to get a slice of life view of Somerville. That was critical to the process.”

The new Downtown Somerville logo highlights both the rich history of the town and the inviting, unconventional personality the sets apart local businesses by juxtaposing traditional and quirky fonts. The varying letter heights are meant to mimic the Main St. architecture and add a playful, lively quality. The deep orange is a variation of Somerville High School’s team color, with the added sophistication of a darker hue. The new tagline, “Always Unexpected,” adds to the playful nature of the logo and encourages visitors to try something new in Somerville.

Spitball also implemented a new ad campaign to raise awareness of the refreshed brand image and Somerville’s unique offerings to the rest of the state and beyond. Stemming from the idea that diverse event, shopping and dining experiences in Downtown truly offer something for everyone, the agency developed the concept of “Somer This...Somer That.” The creative features two distinct items one finds in Somerville and combines them into one eye-catching image to encourage a second-look and playfully illustrate what a day in Somerville can bring.

“This campaign needed to stand out from the pack of traditional and expected tourism marketing,” Torre said. “We give our creative team the freedom to explore all avenues and see what sticks, that’s what we do best. To try and communicate everything Somerville represents in a one-dimensional way is very difficult. By taking a light-hearted approach and combining unlike elements to drive the home message of diverse offerings, we were able to break through the pack and hopefully take Downtown Somerville to the next level. I think it’s just great what they are doing.”

Spitball is no stranger to breathing new life into downtown marketing. In 2012, Spitball successfully launched the award-winning “Escape for a Little While” campaign for Red Bank, NJ and rebranded them as a “Cool Little Town.” The campaign continues to evolve and has helped drive significant traffic to merchants and events as well as new business recruitment such as Carlo’s Bakery.

To support the launch of the Downtown Somerville logo and campaign, Spitball will implement a full media plan, including local print and digital publications as well as a digital billboard at TD Bank Ball Park, home of the Somerset Patriots. For more information on Downtown Somerville, their new look and upcoming events, visit http://www.downtownsomerville.com.
-------------------------------

Spitball Advertising was formed in 2006 in Red Bank, NJ as a full service marketing and design agency. Their main philosophy is to pelt the walls with the most innovative and strategic ideas to see what sticks, then deliver these programs to clients looking to break through the clutter to reach their customers. Spitball enjoys crafting Ideas That Stick® for Cholula Hot Sauce, Reproductive Medicine Associates of New Jersey, iCIMS, Township of Red Bank (NJ), Fundtech, Atlantic City Conventions and Visitors Authority and other creative-focused companies. To get the full Spitball experience, visit http://www.spit-ball.com.

Anthony Torre, Spitball Advertising, http://www.spit-ball.com, +1 (732) 345-9200 Ext: 100, [email protected]

Modal title

Somer This…Somer That
Somer This…Somer That
Somer This…Somer That

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.