(PRWEB) March 05, 2014
PR News is looking for marketing, PR and communications experts to contribute to our upcoming Measurement Guidebook. This guidebook offers an excellent branding and exposure opportunity for the author and his or her organization.
Measurement is one of the most important tasks in public relations, as PR professionals need to quantify and explain their impact on their organizations. For this Guidebook, we are seeking articles, case studies, how-tos, anecdotes and best practices for measurement that fall into the following categories:
- State of PR Measurement
- Tying PR to Sales
- Reputation Management
- Mapping Employee Engagement
- How to Measure Social Media ROI
- Presenting Measurement to Senior Leaders
- Dashboards and Tools
Content ideas that are focused and specialized are preferred. Data, graphics, tips, charts, checklists, matrixes, and dos and don’ts are preferred as well.
Send your article ideas in the form of a 50-word abstract to prnewspress(at)accessintel(dot)com using the subject line “Measurement Guidebook Abstract.” Please submit ideas by Wednesday, March 12.
We look forward to hearing from you.
The PR News Editorial Team