Orange County Ad Agency Joins Coalition to End Hunger in OC

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Orange Label Art +Advertising Supports Waste Not OC with Strategic Consultation and Brand Development

One in eight people in Orange County, California experience hunger on a regular basis. Of these 400,000 individuals, one in five are children. Public programs currently recover food to distribute to vulnerable people, yet most local food banks have an insufficient supply of food. The Waste Not OC Coalition is bridging the gap between public and private organizations to reduce hunger, and solid waste, by facilitating the donation of wholesome surplus food. Orange Label Art + Advertising is proud to be among the impactful group’s members, supporting the cause’s brand development and launch of Waste Not OC’s first program – the Anaheim Food Recovery Pilot.

Comprised of food banks, food distributors, health care agency employees and volunteers, Waste Not OC’s primary goals are to increase the amount of wholesome food recovered from food facilities, increase awareness of community resources to address food insecurity and increase recognition of organizations working to reduce hunger. This is achieved through food recovery from grocers and restaurants, food distribution to pantries, and training and education with potential food donors. Orange Label partnered with Waste Not OC in November of 2013, providing marketing and creative services to assist with cause awareness and brand recognition. Orange Label designed the cause’s logo, along with marketing collateral that were publicly unveiled at the Anaheim Food Recovery Pilot launch event on February 23, 2014.

“The logo created by Orange Label for Waste Not OC Coalition has greatly benefited our efforts,” shared Dr. Eric Handler, OCHCA County Health Officer and founder of Waste Not OC. “Many people have provided positive comments regarding the logo and it provides a focal point for our pilot campaign and to end hunger in Orange County.”

The Anaheim Pilot is a city-wide effort focused on identifying sources of recoverable food and educating potential donors to safely redirect food to those in need. Over 1,500 food facilities have been identified in Anaheim, but only a fraction are aware of the community's need for recovered food. With the support of local businesses, the City of Anaheim, and the Health Care Agency, Waste Not OC is working hard to end hunger in the community. The launch event was held at the Naples Restaurant in Downtown Disney. In attendance were city officials, food banks, food distributors, Health Care Agency employees, volunteers, restaurant owners, chefs and culinary professionals from large organizations – all with the intention of ending hunger in Orange County.

In addition to the Coalition’s primary logo, Orange Label developed a window seal for the Pilot program that participating Waste Not OC restaurants and donors can display. As one of Orange County’s longest standing, privately held advertising agencies, the local marketing firm is invested in the community and was thrilled to be able to contribute to the campaign’s success.

“After hearing Dr. Eric Handler speak at a local event, Orange Label team members were moved to get involved in the cause. Attending the Waste Not OC Coalition meetings has been a real eye-opener as to what is going on in our community in regard to hunger. We are fortunate to be able to lend our brand expertise to the Waste Not OC vision,” commented Rochelle Reiter, Agency Principal of Orange Label Art + Advertising.

To learn more about Waste Not OC Coalition and the Anaheim Food Recovery Pilot Program, visit For more information about Orange Label Art + Advertising, visit

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Rochelle Reiter
since: 01/2009
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