Indianapolis, IN (PRWEB) March 04, 2014
Butler University’s latest online executive education certificate program in Strategic Marketing offers insights into how to create effective campaigns in an ever-expanding and increasingly competitive market. Designed with working professionals specifically in mind, the courses focus on tactics that can be applied to any business to optimize their campaigns for maximum success.
In just three courses over 24 weeks, the online Strategic Marketing certificate curriculum provides an in-depth understanding of how to formulate and implement strategies that produce measurable results. Participants leave with knowledge of how to:
- Create integrated marketing campaigns.
- Assess consumer buying habits.
- Determine appropriate media channels and formats.
- Apply these skills to real-world scenarios.
The online Strategic Marketing certificate is offered through Butler Corporate and Executive Education (BCEE), the professional education arm of Butler University. The convenient online program is ideal for busy, working individuals who need flexibility to manage their responsibilities. Courses are taught by Butler faculty members and seasoned marketing executives, who emphasize the practical aspects of marketing theory through actual examples and group interaction.
Crafting marketing campaigns based on evaluation of consumers’ behaviors and needs is vital to deliver results. Ranging from channel distribution to pricing and social media, the online Strategic Marketing certificate offers all the tools managers need for an understanding of this crucial business function.
For managers looking to gain a competitive edge in their industry, Butler University’s online Strategic Marketing certificate is an effective solution. Discover more by calling 855-792-1044 or going to online.butler.edu.
About Butler University:
Butler is a nationally recognized comprehensive university encompassing six colleges: Arts, Business, Communication, Education, Liberal Arts and Sciences, and Pharmacy and Health Sciences. Together, these colleges offer more than 60 undergraduate majors, eight pre-professional majors, one first professional 19 master’s degrees. Around 4,700 students are enrolled at Butler, representing 45 states and 49 countries.
Ninety-five percent of Butler students will have participated in some form of internship, student teaching, clinical rotation, research, or service learning by the time they graduate. This community-centered immersion is coupled with classroom learning that nurtures critical thinking, effective communication, cooperative teamwork, and ethical decision making to prepare students for both professional success and to have lasting impact in their communities. Butler’s overall placement rate for the class of 2012 was 94 percent, including 19 percent who went on to graduate or professional school.