Sarasota, FL (PRWEB) March 05, 2014
Living Naturally announces the appointment of Mark Teat as the new Executive Vice President of Sales. Teat has joined the Florida-based company, which provides high-end technology solutions for independent retailers to help them buy better and sell smarter. He brings more than 20 years of experience in senior management positions in the consumer-packaged goods industry, spanning across grocery, natural, C-store, military and big box retailers.
As Executive Vice President of Sales, Teat will provide strategic oversight for all Living Naturally retail sales initiatives. His cross-functional expertise enables him to bring a broad perspective and a collaborative approach to address the various needs of manufacturers, brokers and direct store delivery providers.
Teat joins the team from the Hain Celestial Group, where he directed national retail sales and is credited with the creation of a new retail strategy, along with custom retail technology that exceeded industry standards. Prior to his time there, Teat held leadership positions at Kraft, Pillsbury, Beckett Associates and CROSSMARK.
“Mark has a very strong track record in the industry, and we feel extremely fortunate to have him on board,” said Dan Clarke, CEO of Living Naturally. “Mark’s decision to join Living Naturally is an indicator of the industry-wide excitement surrounding the company’s world-class technology platform and its potential to transform the retail landscape.”
Living Naturally’s board of directors strongly supported Teat’s role on the executive staff.
“We are very pleased to have Mark joining the company,” said Board Chairman Tom Danis. “Mark’s expertise in each part of the supply chain will enable Living Naturally to significantly expand its reach and deliver our innovative solutions to an even broader market.”
Teat took this position shortly after Living Naturally unveiled its business analytics solution, which was developed in collaboration with Intel® and is licensed for use in the independent natural, grocery and pharmacy industries.
“This is a thin-margin industry, and retailers are looking for creative ways to fix the issues they face each day,” Teat said. “The GeniusCentral suite of products is designed to have an immediate and positive impact to help retailers reach their end result. I am excited to be part of that dynamic change that Living Naturally is delivering.”
Among other engagements, Teat will be joining the team at the Natural Products Expo West in Anaheim, Calif., in March, at Living Naturally’s booth #2469.