Customers value their privacy and data they give to companies, and brands must use due diligence to ensure these valuable assets are secure.
Cincinnati, OH (PRWEB) March 04, 2014
Customer data is an invaluable asset and in an increasingly complicated technical and regulatory environment for consumers, marketers must go beyond merely setting out privacy policies for compliance.
On March 13, 2014 at 1 p.m. EST, Loyalty360 will host a webinar titled, “Data Privacy−Whose Business Is It Really?” which will be presented by Aimia.
In this webinar, Aimia and guest, Forrester Research, Inc., will explore the current jumbled landscape of consumer data privacy and its impact on building real relationships and driving long-term loyalty. Marketers must define a set of data values that guides their companies as they seek to protect their data assets.
Guest speaker Fatemeh Khatibloo, Senior Analyst, Forrester, and Jeremy Henderson-Ross, Legal Director and General Counsel, Aimia will provide an overview of valuable guidelines that can help companies craft their own set of data values from lessons learned outside the U.S. that are most relevant.
“Customers value their privacy and data they give to companies, and brands must use due diligence to ensure these valuable assets are secure,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “In this webinar, Aimia and guest Forrester will show marketers how to define data values and with that strengthen customer relationships and boost loyalty.”
Marketers are invited to join Loyalty360 and Aimia on March 13, 2014 at 1 p.m. EST to learn more about consumer data privacy. For more information, please visit: http://loyalty360.org/conferences/event/data-privacy-whose-business-is-it-really
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
Aimia Inc. (“Aimia”) is a global leader in loyalty management. Employing more than 4,300 people in 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.
Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty program, Nectar, the United Kingdom’s largest coalition loyalty program, Nectar Italia, and Smart Button, a leading provider of SaaS loyalty solutions. In addition, Aimia owns stakes in Air Miles Middle East, Mexico’s leading coalition loyalty program Club Premier, Brazil’s Prismah Fidelidade, China Rewards - the first coalition loyalty program in China that enables members to earn and redeem a common currency, and i2c, a joint venture with Sainsbury’s offering insight and data analytics services in the UK to retailers and suppliers. Aimia also holds minority positions in Cardlytics, a U.S.-based private company operating in card-linked marketing for electronic banking and Think Big, the owner and operator of BIG - AirAsia and Tune Group’s loyalty program. For more information, visit us at http://www.aimia.com.