Von Hagen Design’s Exhibit Creates Visual Drama Through High-Tech Silhouettes, Receives Honorable Mention at EuroShop

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Integrating high-tech, interactive displays, shadows of customer engagements through a creative use of LED lighting, and modern exhibit materials, German exhibit manufacturer Von Hagen Design created intrigue on the show floor at EuroShop and won an honorable mention for their sophisticated design.

EuroShop attendees were surprised and delighted to become a literal part of the stunning visual effects on display at the stand of global exhibit manufacturer, von Hagen Design.

“Our business is driven by our ability to create exhibits and environments that are branded but--more importantly--make intriguing, meaningful, intuitive interactions with customers priority one. In this exhibit, we found a way to represent that connectivity with customers in a way that is visual; that is natural while being high tech,” said Axel von Hagen, founder and CEO of von Hagen Design—global exhibit manufacturer and most recent honorable mention recipient at EuroShop 2014.

Von Hagen Design demonstrated their ability to build environments that not only represent brands but supports their client’s sales activities on tradeshow floors. The firm’s exhibit at EuroShop 2014 centered around the words, “listen. talk. act. together.” and expressed connectivity with customers through intriguing visual effects. Most notably, visitors were greeted by a tall, standing display of live silhouettes of patrons inside the exhibit.

“It created a sense of mystery and visual drama. It intrigued attendees and made them want to take a look at what was happening inside the exhibit,” said the exhibits chief designer, Chris Wendel of ChrisWendel Design + Communication. Live silhouettes of attendees inside the exhibit were displayed on the front facing wall of the exhibit, while von Hagen Design’s message to “listen. talk. act. together.” was projected over the silhouettes. This integration of natural movement, human figures and thought provoking brand messaging made for a stunning visual effect that, indeed, drew attendees in to learn more.

Red and orange lines and fiber optic cables sprawled throughout the exhibit, representing the fast pace of communication in today’s business world. Von Hagen Design’s team also partnered with co-exhibitor ICT, a cutting edge IT and media technology company, to leverage digital information centers as fun and intuitive to use as they were informative. Inside the exhibit, a long assortment of monitors were brought together to create a seamless touch-screen display. Raised up from the floor, the display invited attendees to explore through touching, dragging, pinching and stretching floating icons full of information about the firms’ use of technology in exhibit environments to support their client’s sales goals.

This double decker exhibit was built using SYMA systems, sleek, lightweight materials that look like concrete, imported Italian flooring and large, modern ceiling panels that hung inside a corridor adorned with interactive touch-screen monitors and a thoughtfully contrived LED light display system that created the silhouettes seen from outside the exhibit. Honeycomb acrylic panels and carefully placed mirrors also added depth and dimension to this visually stunning stand.

Von Hagen Design is a global partner for intelligent and reliable environmental marketing communications. With offices in the United States and throughout Europe, the company specializes in making tradeshow experiences easier for Americans. For more than 20 years, von Hagen Design has been helping American companies exhibit much more cost-effectively and with a higher level of service – offering customers an American contact who speaks their language, in your time zone, and can help you with anything from a simple shell scheme exhibit to a custom-made thousand square foot, two story extravaganza. Having solved the language and time zone problems often faced by global exhibitors, the firm provides its clients exhibit service round the world with American convenience, all while saving them from paying expensive markups from third party suppliers.

To learn more about von Hagen Design or to learn what the firm can do for your international exhibit program, visit http://www.vonhagen.net. Also, contact Liese Tamburrino, Managing Director, North America. +1.702.688.1438

liese.tamburrino(at)vonhagen(dot)net. In Europe, info(at)vonhagen(dot)net. +49.5235.952550.

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Liese Tamburrino
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