MailChimp Users Now Have Access to New Enhanced Reporting Features via EA Pro Reports from Email Aptitude

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Email Aptitude and MailChimp announce new integration that brings added reporting power to MailChimp users.

MailChimp Users can setup an EA Pro Reports account and have access to additional reporting features that integrate seamlessly with their MailChimp account.

Metrics and reporting are of key importance for any email marketing program. Email strategy power-house, Email Aptitude, announced today the launch of a new integration with MailChimp, EA Pro Reports, so that MailChimp users can have additional reporting capabilities. Watch a video tour of the reporting tools.

With EA Pro Reports for MailChimp, users get deeper insights, easier ongoing reporting, and additional reporting features that compliment their MailChimp email marketing efforts.

View/Download the PDF Version of this Release: http://www.emailaptitude.com/press/new-reporting-features-for-mailchimp-users.pdf.

EA Pro Reports leverages the MailChimp API and includes features that expand on MailChimp reporting, allowing marketers to compare emails side-by side, categorize campaigns however they see fit to see aggregate metrics, view aggregate date range reports, search for campaigns by name (or subject), and filter emails by highest/lowest metric to discover big winners. If a user has MailChimp’s eCommerce360 enabled, they can have even deeper revenue reporting capabilities.

MailChimp users can click here to sign up for EA Pro Reports.

Once an account is created for EA Pro Reports, MailChimp users can then access the reporting tools via the Email Aptitude login, with their MailChimp campaign data being synced automatically. Setup is very easy and only requires a MailChimp API key that they can quickly get from their MailChimp account.

"We are very excited to see EA Pro Reports leverage MailChimp’s powerful API to provide added value for our users," said Amy Ellis, Head of Integrations and Partnerships, MailChimp. "These reporting features provide an opportunity for MailChimp users, big and small, to gain more insight from their campaigns, empowering them to send better email."

Reporting Features at a Glance

●    Date Range Reporting allowing marketers to filter campaigns by date range for easy aggregate metrics.
●    Category Grouped Reports to organize campaigns into various buckets so users can see aggregate metrics and compare campaigns by performance.
●    Side-By-Side Comparisons allowing marketers to easily see metrics side-by-side for simple campaign comparisons.
●    KPI Filters so marketers and filter by highest/lowest email metric (for example, a user can quickly see the highest open rate campaign in the last 30 days).
●    Campaign/Subject Search to easily find campaigns by name or subject line.
●    60 Second Setup: No manual data exports or programming needed. Simply insert an API key and you're set... Easy as bananas!

"EA Pro Reports arms MailChimp users with easy-to-use email reporting tools so they can more efficiently measure progress and plan strategy, campaign by campaign," said Andrew Christison, Director of Business Development, Email Aptitude. "We’re excited to bring these new reporting capabilities to MailChimp users and look forward to unveiling exciting new additions very soon."

MailChimp users interested in learning more and trying EA Pro Reports can visit: http://www.emailaptitude.com/mailchimp.

View/Download the PDF Version of this Release: http://www.emailaptitude.com/press/new-reporting-features-for-mailchimp-users.pdf.

About Email Aptitude

Based in San Rafael, CA Email Aptitude provides strategic services, full-service management, and ESP-Agnostic technology. From triggers based on site activity and weather-based automation to advanced email reporting and view-through email conversion tracking for multi-device attribution, Email Aptitude's functionality enables marketers to have powerful interactions with their customers. For more information, visit EmailAptitude.com.

About MailChimp

MailChimp supports more than 4 million subscribers worldwide, sending 5 billion messages per month. MailChimp is designed for the do-it-yourself power user - someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit MailChimp.com.

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Andrew Christison
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