"We have the product and we've got a great idea. I mean, it’s perfect for soccer moms. They don’t have to show up at backyard cookouts and barbecues with a six pack. Now they can bring a killer bottle of wine."
York New Salem, PA (PRWEB) March 04, 2014
Love the Game wines, a new wine label created by Dana Hoiles, is asking all of us to reconsider the relationship between wine and sports. Though her label is still in its infancy--she routinely sells out in the state of Maryland--it seems Dana is succeeding in her mission. Already a part of the Beverage Trade Network, Dana is seeking to expand her territory beyond Ohio, Massachusetts and Maryland, states where her label is currently being sold.
Dana believes that wine has the potential to compete with cold beer in and outside the ballpark. As the wife of former Orioles catcher Chris Hoiles, she would know a few things about ballparks. In fact, Dana conceived the idea while attending various tailgating parties, and wondered why no winemakers had yet broken into this market. Love the Game wines is her solution.
Sports are a large part of Dana's family. Originally from Milwaukee, Dana admits she is a huge Brewers fan, but with all the time she spends in Baltimore, Camden Yards is like a "second home" to her and her family. Chris Hoiles continues to work with the Orioles in a variety of capacities, such as autograph signings, public relations and working with camps. If you do find yourself at an O's game, you can order a glass of her wine at Dempsey's Grill in Camden Yards.
What Love the Game wines understands very well is market opportunity. While for the majority of Americans wine is associated with white cloth picnics, fine dining and chocolate, Dana sees wine's potential in the ballpark, in addition of course to the restaurant. Dana's entrepreneurial vision for an expanded market for wine is such a good idea that it makes you ask, "Why didn't I think of that?"
"Now, it's time to go national," says Dana. "We have the product and we've got a great idea. I mean, it’s perfect for soccer moms. They don’t have to show up at backyard cookouts and barbecues with a six pack. Now they can bring a killer bottle of wine."
And another thing, don't be fooled by the short skirted, pigtailed "ball girl" on the label. Love the Game wines is sassy, sexy and fun, but the wine is also world class. Currently, the label offers a renowned Pinot Noir and a Pinot Grigio from the Brotherhood Winery, which, founded in 1839 in the sleepy hamlet of Washingtonville, NY, also happens to be America's oldest winery.
The Pinot Noir is a well-balanced red with notes of vanilla and berry, and pairs with a variety of dishes and, of course, tailgating events! These wines are barrel-aged for a minimum of 6 months in the cellars of Brotherhood, the oldest and largest cellars in America. The Pinot Grigio is a semi dry crisp white wine with pear after notes.
As it happens, Love the Game wines isn't the first time Dana's entrepreneurial vision has brought sports off the field and into a place it traditionally doesn't belong. She also designs sports-themed jewelry, which is at the same time elegant, tasteful and sporty.
With spring training just around the corner, Dana's Love the Game wines is set to have an excellent season.