New York, NY (PRWEB) March 04, 2014
Offerpop, a New York-based social marketing software-as-a-service company, now offers seamless integration between its social marketing platform and Experian Marketing Services’ email marketing platform, allowing brands to use social marketing campaigns to dramatically increase the reach and effectiveness of email marketing.
Through the integration, brands can add new subscribers to email distribution lists and update subscriber data in real-time based on information provided through Offerpop campaigns.
Fashion retailer Lilly Pulitzer leveraged Offerpop’s integration with Experian Marketing Services to power a marketing campaign for its popular biannual online sale. The campaign doubled their average email acquisition rate by promoting exclusive early access to the sale.
“With Offerpop’s social campaign platform, we created an exciting consumer experience that doubled our average weekly email additions,” said Jane Schoenborn, vice president of creative communications for Lilly Pulitzer. “The Experian Marketing Services integration enabled us to smoothly incorporate these new contacts in our database and seamlessly drive sales through targeted email promotions.”
Email marketing remains a critically important business-to-consumer marketing tool. More than 838 billion marketing messages were sent by email in 2013, according to Forrester Research. Brands rely on email marketing because of its effectiveness in closing transactions. Up to 44 percent of email recipients made at least one purchase in 2013 based on a promotional email, according to Convinceandconvert.com.
“Our partnership with Offerpop enables clients like Lilly Pulitzer to extend the power of email and social integration for more effective marketing programs,” said Jeff Hassemer, senior vice president of global product management for Experian Marketing Services. “The way that Offerpop and Experian Marketing Services work together gives brands the ability to leverage Offerpop’s unique social campaign data in all of their email marketing initiatives through a simple, automated integration.”
Offerpop’s integration with Experian Marketing Services is one more way that the social marketing company is expanding social marketing’s influence to take a powerful, vital role in a brand’s overall marketing strategy.
“Offerpop views social marketing as part of a ‘social layer’ — the growing influence of social as it is woven into every aspect of a brand’s marketing,” said Prakash Mishra, co-founder and chief technology officer at Offerpop. “As social marketing expands to touch every element of a marketing strategy, Offerpop is committed to building seamless integrations with leading marketing systems so that Offerpop’s platforms not only build robust and effective social marketing campaigns, but also enhance and augment every marketing campaign a brand launches.”
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and sophisticated small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram, Vine and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps, and a Twitter Certified Product. Learn more at offerpop.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. The company helps organizations around the world intelligently interact with today’s dynamic, empowered and hyper-connected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. For more information, visit http://www.experian.com/marketingservices.