Samy drives an industry leading 65% offer redemption rate through mobile devices at McDonald's
Sarasota, FL (PRWEB) March 04, 2014
MobileBits Corp., (OTCQB: MBIT), provider of Samy™, a leading mobile marketing and loyalty network, today announced it was selected by McDonald's to deliver its 2014 omni-channel winter corporate campaign to mobile devices in Switzerland.
The Samy mobile marketing and loyalty solution helped McDonald's drive an industry leading 65% offer redemption rate through mobile devices during the corporate winter campaign period spanning seven weeks from January 6th to February 27, 2014. This represents a 6.5% increase over the same campaign one year earlier when Samy helped drive a 58.5% offer conversion rate for McDonald's; further demonstrating that consumers increasingly prefer to view offers and redeem coupons with their mobile devices.
McDonald's operates 150 corporate and franchise locations in Switzerland. During the seven week period, over 27,000 mobile offers were redeemed with Samy throughout the store locations, representing an average of 180 purchases per location or four new customers per store every day of the campaign. The purchase value of this campaign resulted in approximately half a million dollars in new revenue.
The McDonald's campaign was easily created and managed through the Samy admin portal and included 21 different value deals across a variety of menu items. The Samy admin portal and app offers both large and small retailers a simple and effective way to create mobile offers, grow loyalty and engage consumers while helping drive commerce to each store location.
Samy already helps thousands of bricks and mortar stores and brands connect with local consumers and drive engagement through in-store product redemptions and mobile commerce across many different types of industries including quick-service restaurants (QSR), full service restaurants (FSR) and retail businesses.
To learn more about Samy, set up your mobile store and start your campaigns, visit http://www.samy.com.
About MobileBits Corporation
MobileBits is the provider of Samy, a leading mobile marketing and loyalty solution that drives engagement between brick and mortar stores and consumers. Samy delivers consumer engagement on a pay for performance (CPA) basis and provides businesses with the tools to create, manage and measure mobile commerce through a proprietary mobile CRM software.
To learn more about what Samy can do for your business, visit http://www.samy.com.
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