American Football Development Limited announces partnership with Under Armour

2014 Pro-Am Kickoff Camp to be “Powered by Under Armour”

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AFD Limited

"Powered By Under Armour"

By bringing players who have excelled at its highest levels and blending that with accessible curriculum and immediate feedback, we expect to dramatically improve the uptake and enhance the already impressive level of play we have witnessed.

Kent, UK (PRWEB UK) 5 March 2014

American Football Development Limited is proud to announce their hallmark sponsor for a new brand of American Football on field and remote training to be debuted in Kent, England. Under Armour, the originator of performance footwear, apparel and equipment has come aboard to support the goal of bringing a premier level of “hands on” training camps blended with technology-enhanced remote learning opportunities to Britain first and expanding from there.

“With the tremendous interest and growth of American Football in Europe and beyond, it seemed natural to take the platform we have been building and start training both adults and the youth abroad,” said co-founder, Derek Fournier. “The game of American Football is one that allows players of all sizes and abilities to learn powerful lessons about hard work, team play and commitment. By bringing players who have excelled at its highest levels and blending that with accessible curriculum and immediate feedback, we expect to dramatically improve the uptake and enhance the already impressive level of play we have witnessed.“

When the idea of this camp originated, it was clear that to make it work a forward looking, cutting edge corporate sponsor would be the “Secret sauce” to jump start the effort. Under Armour was the obvious choice.

As part of an effort to spread education, experience and the skills of American Football abroad, the 2014 Pro-Am Kickoff Camp is scheduled for an Adult camp April 5th and 6th and a Youth camp April 10th and 11th. Both camps will be held at the Aylesham Welfare Leisure Centre and will feature instruction by a combined faculty of American coaches, former professional football players and British staff.

About American Football Development Limited
AFD Ltd are a British-American company dedicated to bringing a genuine culture of American football to the wider world, both on the field and off it. Through our training camps, extensive online curriculum and continued one-on-one coaching, we offer unrivaled access to professional football players, providing an opportunity to learn from those who have played and succeeded at the highest levels of the sport. For more information, visit http://www.afdlimited.com.

About Under Armour
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at http://www.uabiz.com.


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