Celltick Partners With Karbonn to Launch an Intelligent User Experience for Android Consumers

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Karbonn is launching Celltick’s ‘Start’ based technology across its complete range of devices to provide intelligent interface to millions of consumers.

Our partnership with Celltick allows us to enable tools that will aid us in creating lifetime value for the consumers while delivering a completely unique Android user experience.

Celltick, a global leader in mobile initiated commerce, today announced its partnership with Karbonn, a leading mobile phone company in India, to launch an intelligent interface for Android consumers based on Start. Celltick will create a custom interface based on its Start application that will become the default start screen interface to Karbonn’s millions of Android phones. Celltick’s Start is a next-generation, intelligent Android interface, providing personalized functionality so Android users can get what they need from the first screen of their phone.

With Start, Karbonn consumers will have quick access to what matters most.Start’s recommendation engine learns and adapts the start screen based on big data technology and uses collaborative filtering to individualize the initial configuration, as well as offer ongoing recommendations based on user behavior. Celltick provides device manufacturers, like Karbonn, with an effective means of maintaining customer relationships past the point of sale to help create new lines of revenue as well as encourage brand loyalty. “Through Start, mobile users can define their preferences through selection of themes, wallpapers, applications and RSS feeds. Start also offers coupons to mobile users to deliver high value discounts at minimum cost.”

“It is our mission to provide our customers with the latest technological advances to improve and ease their mobile experience,” said Shashin Devsare, Executive Director of Karbonn. “Our partnership with Celltick allows us to enable tools that will aid us in creating lifetime value for the consumers while delivering a completely unique Android user experience. With Start, we will provide our customers with increased flexibility and complete freedom to personalize their device, while benefiting from faster access to the most relevant features of the device.”

“We are extremely happy to create a strategic partnership with Karbonn who is one of the leading Android handset manufacturers in India and beyond. As more and more consumers adopt Android as their platform, we are confident of providing differentiating features and services to handset manufacturers that will allow them to better understand their consumers as well as deliver higher value beyond the device,” said Ronen Daniel, CEO of Celltick. “We are excited to receive endorsement of our vision and technology from a leading device manufacturer like Karbonn.”

The growing Start ecosystem includes hundreds of themes and plug-ins available for download from Google Play. With this partnership, Celltick continues to expand its reach and making Start a widely accepted intelligent interface for Android devices. In 2013, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods across 25 countries.


About Karbonn
Karbonn has emerged as the 3rd largest mobile phone brand in India (Source: IDC Report for Q4 2013) with an annual sales turnover that is expected to cross Rs. 4500 Crores (USD 730 Million) in FY 2013-14. Karbonn has widespread distribution presence in India with over 85,000 retail partners and 870+ service centers across the country. Karbonn’s international footprint spans presence across the geographies of Africa, South & South East Asia, CIS, Eastern Europe and Middle East.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

Press Contacts:
Ramgopal Vidyanand/Shirit Flider

Paroma Sen

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