New York, NY (PRWEB) March 06, 2014
Testing automated videos, a must for online businesses
While videos are known to significantly boost sales, and automated video platforms are recognized as a quick and cost-effective solution for creating customized videos from a retailer’s product catalog, many online retailers are hesitant to invest in video, as they wonder how videos will look like for their products.
To address this point, Treepodia developed the new ‘Try It Now’ http://www.treepodia.com/En/Home/try-me/pr service, a free tool that allows retailers to generate a product video for any product they choose, in a matter of minutes, to get a real example of how video will work for their unique collection of products. The Try It Now service allows users to discover that video is the right medium for their particular industry. It also allows them to customize the video with various options such as voice-overs, images, link to site’s shopping cart and other physical features of the video itself.
“With Treepodia’s Try It Now service, anyone can discover how easy it is to create compelling product videos at a fraction of the cost of hiring a production team,” said Treepodia’s VP of Marketing and Sales Melody King. “Studies show that video is the ideal medium for e-retailers to present their products, and with our new Try It Now option, it’s easy to see how our platform works and the lift in sales it generates with highly engaging videos.”
Video and ecommerce in numbers
According to eMarketer, powerful statistics have shown that videos can increase conversion rates by up to 85%, leading to a surge of the use of videos amongst online retail sites over the past number of years.
Furthermore, over 53% of consumers claim that video has influenced their decision to make a purchase, and sales for products with videos have jumped by nearly 30%.
In terms of SEO, video has also proven to be a powerful force as videos are 50 times more likely to appear on first page search engine results.
What does it take to implement a video strategy?
The Treepodia automated video platform enables online retailers to cover their entire product catalog with dynamic product videos instantaneously. The platform automatically generates individual video clips for each product in the catalog by using existing item descriptions, attributes, images, prices, etc. from the website’s catalog data feed. Any changes to pricing, products, or descriptions are automatically updated to the videos during regularly scheduled synchronizations.
Using the Treepodia video platform is a matter of simply inserting a snippet of code into the template file of the website’s product pages. Once the code is added to the template, every product page on the website starts displaying its own product specific video.
With hundreds of clients globally – including Home Depot, Price Grabber, Walmart, P&G, ToolKing and Lenovo – and more than 10 million high-converting videos with millions of views, Treepodia is the leading ecommerce video platform for online retailers, and recognized as the top choice among IR500 brands. By using existing product catalog data to create thousands of videos automatically, Treepodia offers businesses a fast and inexpensive video solution, with a unique 4X ROI contractual guarantee. Treepodia services include automated videos, video SEO, social sharing, mobile presentation, and continuous performance optimization via built-in A/B testing algorithms.
More information can be found at http://www.treepodia.com.