Rising incomes and demand for exercise will foster growth, despite heightened competition.
New York, NY (PRWEB) March 04, 2014
The Personal Trainers industry has enjoyed steady growth over the past five years, fueled by rising demand for weight-loss services and greater interest in customized workout regimes. 35.7% of Americans are obese, according to the Centers for Disease Control and Prevention, a factor that has resulted in rising demand for the Personal Trainers industry. According to IBISWorld Industry Analyst Jocelyn Phillips, “The recession encouraged consumers to increasingly substitute inexpensive do-it-yourself exercise methods for industry services; consequently, industry revenue contracted briefly, falling 1.5% during 2010.” However, as per capita disposable income has rebounded and unemployment rates have fallen, demand for personal trainers has largely recovered to prerecession levels. In 2014, IBISWorld estimates that industry revenue will grow 3.9%. Over the five years to 2014, industry revenue will likely increase at an average annual rate of 1.9% to an estimated $10.0 billion.
The share of industry revenue accounted for by particular markets has shifted slightly in recent years due to changing consumer preferences. Increasingly, more trainers are providing customized workouts for children and adolescents as the rate of childhood obesity rises. Moreover, baby boomers represent the industry's fastest-growing market, and industry trainers are increasingly developing customized workout routines designed for seniors and individuals with chronic health conditions. Lastly, in response to declining household income during the recession, small group classes have become increasingly popular in recent years due to the lower per-customer price of such arrangements.
Over the five years to 2019, industry revenue is forecast to rise. “Rising disposable income over the five-year period will enable a greater share of consumers to spend on higher-priced personal training sessions,” says Phillips. Moreover, the percentage of Americans who are overweight or obese is expected to increase during the next five years, fostering greater demand for industry services. With strong prospects, employment growth will likely be robust over the period, resulting in heightened competition for existing operators. Therefore, industry participants will likely offer specialized services to differentiate themselves, such as nutrition and rehabilitative training.
The Personal Trainers industry has a low level of market share concentration. The industry has a large number of nonemployers, which significantly lowers its market share concentration. On average, each establishment has four employees, though larger gyms or fitness centers will employ an average of six trainers per establishment. The largest companies in the industry are fitness chains such as 24-Hour Fitness and Life Time Fitness, which employ personal trainers at their locations. Nevertheless, the industry remains highly fragmented because of the ease of entry and low capital costs required for new operators.
For more information, visit IBISWorld’s Personal Trainers in the US industry report page.
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IBISWorld industry Report Key Topics
The Personal Trainers industry includes individuals who offer one-on-one and small-group fitness training. Personal trainers may also provide personalized diet programs. Personal trainers are typically employed by gyms, fitness studios and hospitals, or they are self-employed.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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