Six Metrics Masters to Be Inducted Into Measurement Hall of Fame at PR News’ April 8 Measurement Conference in D.C.

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PR News will induct longtime leaders in metrics-based PR into its Measurement Hall of Fame in a special ceremony at the April 8 Measurement Conference.

PR News is excited to honor this year’s inductees into its PR Measurement Hall of Fame, all of whom will be celebrated in a special luncheon ceremony at the April 8 PR News Measurement Conference at the National Press Club in Washington, D.C. Tickets are available for the Hall of Fame ceremony or for the full-day conference, which includes admission to this industry-known luncheon.

PR News’ Measurement Hall of Fame inductees, class of 2014, are:

  •     Don Bartholomew, senior vice president, digital & social media research, Ketchum
  •     Shannon A. Bowen, associate professor, public relations, School of Journalism and Mass Communications, University of South Carolina
  •     Andrew Bowins, senior vice president, corporate & digital communications, MasterCard
  •     Pauline Draper-Watts, executive vice president, global lead, measurement and analytics, Edelman Berland
  •     Angela C. Jeffrey, managing director U.S., Salience Insight
  •     Andre Manning, vice president, corporate communications, Royal Philips

For more details on the Hall of Fame, visit

For the past four years PR News has inducted leading lights of PR measurement for their long-standing and continued efforts in advancing and championing PR measurement, for promoting the importance and awareness of key metrics within the PR community and for playing a role in the development of measurement standards. “These six inductees have been vocal and influential proponents of using scientific methods to prove the value of communications programs,” said Steve Goldstein, editorial director, events, PR News.

Top PR measurement experts will convene at Washington, D.C.’s historic National Press Club on Tuesday, April 8, to share the latest real-world tactics used to show senior leaders the value and effectiveness of communications programs. PR News’ PR Measurement Conference is the most important metrics-focused day of learning of the year, and the 2014 edition will feature measurement leaders from organizations such as GE, MasterCard, AARP, Porter Novelli, Raytheon, Ketchum, AICPA, The Dow Chemical Company and more.

The PR Measurement Conference will include the Hall of Fame induction ceremony, a luncheon keynote presentation from Lewis Schiff, author of Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, and a networking reception.

Register soon at because the early bird rate ends March 13. For questions regarding the conference or Hall of Fame ceremony, contact PR News’ Laura Snitkovskiy at lsnitkovskiy(at)accessintel(dot)com.

Conference Sponsors: BurrellesLuce, Business Wire, GWU, Gorkana and Salience Insight.

About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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