San Francisco, CA (PRWEB) March 06, 2014
Moasis Global, a geo-location technology company today announced the first real-time location advertising optimization tool as part of its mobile marketing platform built for agencies. Now marketers can increase performance within location using optimization tools of the Moasis Geo-Grid™ location technology.
The new tool, known as SILO, (Systematic Individual Location Optimization™) is the first real-time location advertising optimization tool that enables micro optimization within location based on results. This capability allows marketers to see where within a DMA or zip code consumers have an affinity. Additionally, marketers can initiate a campaign message near a competitor location as well as use third party data to profile very specific consumers in any given area. Early clients are already seeing a lift of 73% and an increase CTR of 10% - 19% using the Moasis optimization feature.
"Our company has always focused on location as the first priority. Where advertising has the opportunity to be real-time, relevant and actionable,” said Moasis Global CEO & co-founder, Ryan Golden. "In today’s demanding business of advertising we understand the importance of performance and results."
Moasis provides marketers with a mobile location-based platform to discover, reach and convert targeted advertisements to consumers in ideal locations. Through its patented Geo-Grid, Moasis is able to provide agencies with the most accurate targeting available through real-time behavioral, contextual and demographic data - marketers can identify relevant consumers in the grid.
Interpublic Group’s Ansible beta tested SILO and initiated a campaign based on specific locations near clinics and key zip codes during pre-determined hours and specific audience. By optimizing on a daily basis, the agency was able to yield a 19% higher CTR than industry average after SILO implementation.
“In a mobile media market cluttered with redundancy, Moasis truly offers something unique. Their aptitude to optimize in real-time based on hyperlocal performance is truly differentiating and powerful,” said Angela Steele, CEO of Ansible. “We at Ansible value their ability to scale very targeted location strategies and have been pleasantly surprised by their knack for uncovering location-based business insights that can be applied across our clients’ entire marketing mix. They have become one of our go-to’s for our toughest location targeting needs.”
The Moasis Geo-Grid technology has received more three international patents with several more pending.
About Moasis Global
San Francisco-based Moasis unifies the intersection of location data and instant, multi-screen, local delivery anywhere, all within its Intelligent Location Engine™ for marketers and advertisers of all sizes. Moasis takes the work out of reaching local customers on mobile phones, tablets and more utilizing its propriety Geo-Grid™ logic. The Moasis team combines deep knowledge in both the practices of marketing and the technologies disrupting today’s information ecosystem to help its customers weather the ongoing changes in digital media and local marketing.
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