Palo Alto, CA (PRWEB) March 05, 2014
Arthur Bienenstock, Stanford Professor of Applied Physics, Materials Science and Engineering, and Presidential Advisor for President Obama and President Clinton respectively, will be helping mobile simulation training for enterprise start-up Morf Media Inc. The simulations engage employees by mimicking real-life situations to enable learning through practice.
Currently, Bienenstock advises President Obama as the chair of the Administrative Burden Task Force within the National Science Board. The task force seeks to increase the research capabilities of federally-funded researchers by decreasing the time they spend on administration. As a senior science adviser to President Bill Clinton from 1997 to 2001, he helped protect human rights in research and advocated gender and racial equality in Science.
Bienenstock is also Special Assistant to the President for Federal Research Policy at Stanford University. He is currently Director of the Wallenberg Research Link and a Professor Emeritus of Photon Science and previously held the positions of Vice Provost, Dean of Research and Graduate Policy and Director of the Geballe Laboratory for Advanced Materials while at Stanford.
“Arthur’s vast experience at Stanford, a leading university that has made Silicon Valley what it is today and his work at Federal level, will guide Morf Media’s new learning designs and platform into a sustainable product that will combine the best of the past learning techniques with the latest in behavioural science and technology. For both of these reasons, Arthur will be an indispensable asset to our advisory team.” states Roy Hanif, Head of the Morf Media team based in Sunnyvale, California.
“The problem is very clear, employees at enterprises are forced to undertake continuous training during their busy jobs and most of the current training is very uninspiring, so they try to skip it or do the minimum amount to pass tests. That's why performance of companies is hampered and poor skills-retention and mistakes often cost companies millions of dollar as well as damage their brand value.
In 1968, Dr. Bienenstock was the first recipient of the Pittsburgh Diffraction Society's Sidhu Award for his work in x-ray diffraction and crystallography. He received the Distinguished Alumnus Award of the Polytechnic Institute of New York Alumni Association in 1977, the Rector's Medal from the University of Helsinki in 1994, the Distinguished Service Award from the Department of Energy in 1998 and the Cuthbertson Award from Stanford University in 2009. He is a fellow of the American Physical Society, the American Association for the Advancement of Science, the Institute of Physics and of the California Council on Science and Technology. He is a member of the American Academy of Arts and Sciences and a Foreign Member of the Royal Swedish Academy of Engineering Sciences.
Morf Media provides mobile, simulation training for enterprise. Compelling 2D/3D intuitive environment will improve employee engagement, thereby improving material retention rates and corporate return on training investment. Morf Media was named a “Red Herring Top 100 award winner for innovation” and 2012 “European Accelerator Company” by PwC. Currently based in San Francisco, California, the company has 3 pending patents.
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Headquartered in Sunnyvale, California. USA