Palo Alto, CA (PRWEB) March 07, 2014
Robert Fong, Founder and CEO of the mobile simulation training for enterprises start-up Morf Media, announced the mobile platform that creates simulations in immersive environments which engage employees by mimicking real-life situations to enable learning through practice. Research from Harvard and Deloitte has proven simulated training dramatically improved knowledge retention and performance.
“The world-class line-up of thought leaders, which includes a top Stanford Professor, leading Disney and Microsoft Executive and World leading Gurus, will combine efforts to launch a 21st century face for learning. Learning has not changed since 400BC when Plato launched his academies with books and classroom teaching”, explains Roy Hanif, Head of the Morf Media team headquartered in Silicon Valley.
Robert Fong ran the advanced technology think tanks and workshops at University of New South Wales and University of Technology Sydney, developing unique technologies and algorithms for Artificial Intelligence, Natural Language Processing, and 3D Physics. He leveraged these technologies to found MORF Dynamics in 2005, which later was acquired by Morf Media. He currently oversees development and new prototypes, which will be released in Q2 2014. With the help of over 20 industry experts, he is also upgrading a successful 3D social game called Mojikan which received 260,000 users last year.
Worldwide, only 13% of employees are engaged at work according to the management performance research company Gallup. Morf Media aims to address this issue, Roy Hanif explains further:
“The problem is very clear, employees at enterprises are forced to undertake continuous training during their busy jobs and most of the current training is very uninspiring, so they try to skip it or do the minimum amount to pass tests. That's why performance of companies is hampered and there is poor skills-retention and mistakes often cost companies millions of dollar as well as damage their brand value.”
Robert Fong is a pioneer in Artificial Intelligence and Real-Rime 3D techniques for Virtual Social Worlds. He started his career as an architect at Scott Carver Associates, then moved to COX Architecture and Hassells. He won several International design competitions and in 2005 was voted Top 50 Young Architects Below 40 in Australia. He graduated from the University of New South Wales with a Bachelor in Architecture and Masters of Architectural History and Theory. He is currently pursuing an MBA at the Australian Graduate School of Management.
Morf Media provides mobile, simulation training for enterprise. Compelling 2D/3D intuitive environments that improve employee engagement, thereby improving knowledge retention rates and corporate returns on investment (ROI) on training. Morf Media was named a “Red Herring Top 100 award winner for innovation” and 2012 “European Accelerator Company” by PwC. The company has 3 pending patents.
Headquartered in Sunnyvale, California. USA