Exercise App Company Power 20 Gets Its First 100,000 Users by Keeping It Simple

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By shunning complex features and keeping the user experience extremely simple, Power 20 is bringing on thousands of new customers each day.

No special equipment is necessary for the 20 minute workouts.

Our priority is to give people workout tools they can use anytime, anywhere, with very little thinking.

When it comes to health apps, simplicity wins, according to the creator of Power 20.

Power 20 builds simple, well-researched exercise apps for Android and iOS. An animated instructor guides users through each workout, which can be done in under 20 minutes and requires no equipment. The strategy has helped Power 20 attract over 100,000 users.

“We’d sacrifice quality if we added features that many of our competitors have," says CEO Arshad Chowdhury. "For our customers, simple works.”

“We don’t want to connect to all your devices,” Chowdhury continues. “We don’t want to track the calories you’ve eaten or collect your private data. No one needs to create an account to use Power 20. Our priority is to give people workout tools they can use anytime, anywhere, with minimum thinking. ”

Customers who are pressed for time appreciate Chowdhury's approach. “My life is complicated enough,” says Power 20 customer Matthew Amsden. As CEO of his own tech company, ProofPilot, Amsden says he has little time to spare. “What I need is an effective exercise routine that I can do without thinking or wasting time.”

The company’s suite of apps include Power 20 Fitness Trainer Pro, Power 20 Amazing Abs, and Power 20 Better Butt.

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Arshad Chowdhury
Power 20
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