RewardStream Announces CRM Integration with Referral Marketing Software

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Referrals can now be streamlined with existing lead management processes in

RewardStream Inc., a referral marketing software provider and the leading authority on referral marketing announced that they have successfully integrated with the CRM platform. The integration now allows RewardStream clients who use the proprietary “Spark™” referral software the ability to convert referred prospects directly into inbound leads in their CRM for follow-up, streamlining the customer acquisition process for new leads coming from referrals.

Spark™ is a proprietary referral marketing software that is used by some of the world’s largest brands to facilitate, track and reward referrals from existing customers that lead to purchases from new customers. The diversity of the software allows for a wide range of identification methods for both existing customers and the people being referred, allowing them to be clearly linked to their purchases. In cases where a referred prospect requires a consultation prior to the purchase, RewardStream clients can now utilize their existing lead management processes through The integration with is already being utilized by RewardStream clients in the retail energy sector, where an energy use consultation by a trained professional is required before a purchase is made.

“Our software is used in many different sectors with varying new customer enrollment processes,” said James Christensen, CEO of RewardStream. “The ability to streamline how Spark integrates with our client’s systems means we can easily add referrals as a new customer acquisition channel with minimal to no impact on their systems or people.”

About RewardStream

RewardStream was founded in 1999 and is a leading provider of referral platform solutions, operating in 39 counties globally. We focus on helping businesses grow their revenues by turning customer recommendations into a channel for acquiring new customers. RewardStream’s software has been used to acquire millions of new customers for some of the world’s largest brands. For more information please visit

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Brent Wilker, Senior Director - Sales & Marketing
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