Finalists Named for Inaugural Loyalty360 Awards

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Awards Luncheon Set to Reveal Winners in Customer Loyalty Challenge

Loyalty Expo

Forget March Madness. The real competition this month is among those brands vying for top honors in the inaugural Loyalty360 Awards. From a field of 62 brands, 35 finalists have been chosen among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”

The awards, which recognize the innovation and effectiveness of the world’s best customer loyalty programs, will be presented during a special luncheon on March 17 at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer's Association. Loyalty Expo will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida. Expo attendees will also have the opportunity to glean vital strategies and learn from the award winners at scheduled roundtable Q&A sessions.

The awards include Platinum, Gold, Silver and Bronze levels in the following categories:

  •     360-Degree Loyalty Award
  •     Reward Program
  •     Customer Experience and Engagement Strategy
  •     Use of Technology in Loyalty Marketing
  •     Creative Campaign in Loyalty Marketing
  •     Use of Market Research, Customer Insight or Voice of the Customer in Loyalty Marketing
  •     International Markets Award

Loyalty360 named the following award finalists:

360-Degree Award:

Best Western
Global Hotel Alliance
KeyBank Relationship Rewards

Reward Program:

Express Fashions
Global Hotel Alliance
KeyBank Relationship Rewards
Raley’s Family of Fine Stores

Customer Experience & Engagement:

Raley’s Family of Fine Stores
Iron Tribe Fitness
La Société de transport de Montreal (STM)
Longo’s Thank You Rewards

Use of Technology in Loyalty Marketing:

Air Canada
Best Western
La Société de transport de Montreal (STM)
Longo’s Thank You Rewards
Raley’s Family of Fine Stores

Creative Campaign in Loyalty Marketing:

Best Buy
Best Western
Spa Week
TGI Fridays

Customer Insight or Voice of the Customer in Loyalty Marketing:

C Spire
Global Hotel Alliance

International Markets:

BP, Turkey
Coca-Cola, Turkey
Federation Centres
Flying Blue (the loyalty program of Air France and KLM)
Opet Petroleum Inc.
Telefonica O2
Tesco and Maltesers
Vodafone, Turkey

To reward brands that are leading the way in crafting and executing effective loyalty marketing strategies, a panel of 21 judges representing top-level marketing was assembled by the Loyalty360 team. This large pool of talent was chosen to provide an accurate assessment of each entry based on the strict scoring guidelines for the awards.

About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. - See more at:

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Erin Raese
Loyalty 360
+1 (513) 800-0360 Ext: 130
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