Portland, Ore. (PRWEB) March 06, 2014
Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection Infomercial”.
Jordan Whitney Inc. has awarded their annual “Best Branded Short-Form” Award to Atomic Direct for its Kobalt Triple Cut Campaign. This campaign, with both 60-second and 120-second spots, advertises the Triple Cut hand tool; sold exclusively by Lowe’s.
This also marks the second year in a row that Atomic has won the “Best Branded Short Form” award. Last year Atomic won for the Kobalt Double-Drive Ratchet.
In addition, Atomic’s half hour infomercial for the Iris Smart Home management system was selected as “Best Self-Protection Infomercial” of 2013. Iris is sold exclusively at Lowe’s and delivers smart home features in a DIY system.
“Our clients trust us first and foremost to deliver high impact advertising. That makes it a special honor when our work delivers this impact and receives an award,” says Atomic Direct CEO and President, Doug Garnett.
“We are especially proud that the Kobalt Tools work was recognized again,” says Garnett. “Their spots are great examples of the power companies can tap for building brand when their advertising focuses on exceptional products.”
About Jordan Whitney
Located in Tustin, Calif. Jordan Whitney Inc. has monitored, ranked and critiqued DRTV commercials for over 18 years. The company serves as a research, consulting and publishing company within the DRTV world and maintains a library of over 60,000 individual infomercials and short-form spots (with additions made daily). View the JW Inc. website here: http://www.jwgreensheet.com/.
About Atomic Direct
Based out of Portland, Oregon, Atomic Direct is an industry-leading full-service direct response marketing services and creative production agency. Visit the company online at: http://www.atomicdirect.com or read the blog: http://www.atomicdirect.com/blogs-more/.