Boise, ID (PRWEB) March 06, 2014
AppDetex today announced the launch of its Enhanced Enforcement Portal (EEP) – a revolutionary new way for clients to quickly and easily enforce on hundreds of mobile apps at a time. AppDetex’s robust solution reduces intellectual property infringement while optimizing app user acquisition and customer support costs.
The risks faced by app publishers vary from relatively benign yet bothersome copyright and trademark infringement to revenue sapping and malevolent attacks like piracy, malware, and phishing. And with almost 2,000 new apps hitting the major stores everyday, app publishers’ task of investigation and enforcement can be overwhelming. Publishers commonly see dozens to hundreds of apps violating the rights of a single popular title.
In a recent study covering a single popular game app title available within the Android, Microsoft Mobile and Apple iPhone app stores, AppDetex found that there were over 180 illegitimate apps using a legitimate game’s title within their app offerings. It’s estimated those titles drove over 9 million downloads which diverted traffic, increased acquisition costs, caused increased customer service expense while confusing consumers who were seeking the legitimate game. With this scale of infringement app publishers can’t easily protect their revenue and customers.
The new AppDetex EEP streamlines the entire enforcement process from discovery through resolution. “We’ve developed a system analogous to a shopping cart approach and applied it to enforcement. With this functionality, clients can pre-populate the system with copyright and trademark information, as well as various cease & desist templates. As clients discover offending apps, they simply add them to their “cart”, choose the type of complaint they wish to enforce upon, and submit. It’s as simple as deleting an email.” says Chris Bura, Co-Founder and head of product development.
Brand holders may find themselves taking action against an infringing app only to have it reappear under a new name in the same store or uploaded it to a 3rd party app store. “AppDetex has created the next-gen enforcement solution that allows brand holders to take quick and decisive enforcement action on multiple infringing apps in the major app stores. This is the first time that publishers are properly equipped to face the scale of the app infringement problem“, said Faisal Shah, Co-Founder and CEO.
About AppDetex
AppDetex, a leader in mobile app brand protection solutions, offers a full suite of services to protect brands on the major and 3rd party mobile app stores. Through a state of the art mobile app search and discovery, monitoring, and enforcement system, AppDetex helps brand holders tackle among other issues trademark and copyright infringement, piracy and counterfeiting. For more information, visit http://www.appdetex.com.