Westlake Village, CA (PRWEB) March 06, 2014
3Sixty Strategies (http://www.3SixtyStrategies.com) Founder and CEO, Sergio Gonzalez, has officially announced the opening of his new digital real estate marketing firm’s virtual doors. The innovative – and comprehensive – two-month old marketing enterprise, focused on the luxury real estate sales niche in the Los Angeles, Orange County, Santa Barbara County, San Diego County and Riverside County markets, provides a full suite of digital marketing services including aerial drone and high-definition (HD) real estate video production, client review and testimonial video production, lifestyle videos, community videos and storyline films, lead-generating web site design and search engine optimization (SEO), social media and blog management, multi-media integration services and overall on-line branding, geared specifically towards the luxury real estate agent and broker, and mortgage lender and broker communities.
Los Angeles native, Gonzalez, has a deep-rooted real estate background of his own, starting life in the industry as an Account Executive, working with some of the nation’s top lending institutions. Gonzalez’s success in the lending world prompted him to open his own mortgage lending firm in 2007, which he segued out of in 2011 to take up a realtor post with Prudential, in Santa Barbara. At Prudential, Gonzalez was named “rookie of the year” based on his use of the same on-line marketing techniques that he now offers to luxury realtors and lenders in Southern California, through his new firm, 3Sixty Strategies.
“At the request of a few of my broker contacts, I hosted a seminar to introduce them to new marketing channels that would allow them to leverage technology in real estate. I had 50 people turn out for that seminar, which was originally intended for only a handful of attendees,” said Sergio Gonzalez, 3Sixty Strategies Founder and CEO.
The positive response to Gonzalez’s first foray into on-line real estate marketing education, led him to host a second seminar solely covering the importance of video marketing in real estate; the second seminar saw a 50% increase in attendance as compared to his first marketing workshop.
The obvious demand for what it was that Gonzalez could impart, prompted him to cull experts in each of his firm’s respective service arenas, building a team of professionals who together, form the basis for the service offerings at 3Sixty Strategies, whose mantra has become “Client Inspired | Results Driven”.
Gonzalez continued, “How many times have you been meeting with someone and as soon as you mention something on-line, they turn to their phone or computer and immediately ‘Google’ whatever it was that you mentioned? While they’re sitting right there, in front of you…? That first, on-line introduction – to whatever it is that you’re trying to market and sell, be it a product or a service – needs to be a strong introduction…and it needs to be at the top of search engine results. Especially in such a competitive landscape of luxury real estate professionals, and with all of the already-familiar on-line real estate platforms.”
Gonzalez’s team of marketing experts consists of social media mavens, HD video and film production crews, an aerial photography and video production crew, web site and branding “envisionists”, all overseen and directed by Gonzalez, who acts as the consulting bridge between his clients and his covey to ensure that 3Sixty produces powerful and consistent messaging throughout the marketing process.
Gonzalez added, “We give clients something quite show-stopping to use as an on-line marketing piece, but we also make sure that they’re easily found in Internet searches, through the use of video and web site optimization. No point in producing something great, if no one will find it.”
Gonzalez’s services create a multi-media showcase for his clients, where what often starts as a simple agent profile, begins to take on a marketing life of its own with the incorporation of luxury real estate photography and videos, and/or videos and film clips about a property’s surrounding locale or the community’s lifestyle, all in a manner that correlates to the agent’s brand, and in an effort to position his clients as hyper-local, expert resources in their area. 3Sixty Strategies is also a Realtor.com®-approved virtual tour company.
Gonzalez concluded, “In today’s on-line arena, it’s all about SHOW, not TELL. Video content is king. And it works amazingly well, when used to SHOW prospects how your previous clients felt about your services, how well you performed for them, and what that connection was really like. People want to know ‘why’ they should work with you, as much as – sometimes more than – they want to know ‘what’ you do.”
3Sixty Strategies produces the most effective online marketing solutions for Real Estate Professionals through the latest media platforms. The company is headquartered at 2339 Meadowland Court, Westlake Village, CA 91361. To reach the firm directly, please call 805.262.7720 or email sergio [at] 3sixtystrategies [dot] com. For more information about 3Sixty’s suite of services, to view a portfolio of past work and client testimonial videos, or to inquire about a specific project, please visit 3Sixty Strategies at http://www.3SixtyStrategies.com, on Facebook and YouTube at http://www.facebook.com/3SixtyStrategies and http://youtube.com/user/3SixtyStrategies, or on Pinterest at http://www.pinterest.com/3sixtystrategie/. 3Sixty Strategies can also be found on-line, using the hashtag #ClientInspiredResultsDriven.
Media inquiries about 3Sixty Strategies and/or their past or future endeavors, can be directed to Anna Ferguson-Sparks, Stiletto Marketing, at 1.877.327.2656 or info [at] stilettomarketing [dot] com.