Craig’s session, ‘The Digital Future of Drug Development’, will discuss how digital medicine is transforming healthcare and altering the landscape for the commercialization of new medicines.
Conshohocken, PA (PRWEB) March 05, 2014
The pharmaceutical industry is at a crossroads. The era of writing one prescription after another is over. Patients, advocacy groups, payers, government, and others are asking for better outcomes. Enter digital medicine. To help pharmaceutical companies better understand how digital medicine will redefine the pharmaceutical business model, Pharmica will host its “Pharma 3.0 – The Digital Medicine Era” conference in Conshohocken, PA on April 30th & May 1st, 2014.
“Craig Lipset is the Head of Clinical Innovation at Pfizer, and he and his team are impacting clinical research through digital tools, innovative research approaches, and unprecedented collaborations,” said Matt Hendricks, Partner with Pharmica Consulting.
“Craig’s session, ‘The Digital Future of Drug Development’, will discuss how digital medicine is transforming healthcare and altering the landscape for the commercialization of new medicines. Social media, mobile, and HIT are now making their mark on drug development. From basic use cases making an incremental impact on existing drug development paradigms to radical new futures of co-developed digital solutions alongside pharmacotherapy, life sciences companies must adapt their strategies or risk their development programs becoming obsolete.”
Those interested in learning more about Pharmica Consulting and upcoming forums or service offerings can visit http://www.pharmicaconsulting.com/services/. To request additional information, please contact Greg Cohee at 215-579-1650 or Matt Kiernan at 610-945-4364.
About Pharmica Consulting:
Pharmica Consulting, one of the Life sciences Industry leading consulting firms, provides a variety of offerings designed to help pharmaceutical and biotech clients achieve true operational excellence. Consultants at Pharmica invest the time needed to truly understand a client’s specific challenges and tailor solutions to help them create a more profitable business environment. Pharmica Consulting knows how to build effective strategies - and deliver against those strategies as promised.